Middle East
REDKEN IS A LEADING PROFESSIONAL BRAND.
Backed by state-of-the-art science and a legacy of innovation that dates back to 1960. Started by a Hollywood actress and her hairdresser, we were the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Our groundbreaking research revolutionized the haircare industry, propelling Redken to the top of the U.S. professional market. Today, we are the #1 Pro Hair Brand in the U.S. Combining scientific rigor with an elevated aesthetic, we are known to create scientific hair prescriptions to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world.
What I love about Redken is that it was founded on the core belief that science drives humanity forward, and in turn, drives forward the success of our stylists and consumers. An entire industry owes so much to Redken's pioneering vision of pH science.
Today, Redken is the no.1 professional brand in the US, continuing to bring education and innovation to inspire and motivate our stylists, who use their talent and expertise to create incredible hair transformations for their clients.
It’s a powerful cycle.
Milan Mladjenovic
Global President, Professional Products Division American Brands
GREATER SUSTAINABILITY.
POWERED BY SCIENCE.
VIRGIN PLASTIC REDUCTION
Among our priorities is reducing the amount of material used in our packaging and shifting to recycled plastic and cardboard.
RESPONSIBLE FORMULAS
All our color formulas are vegan.* 63% of our global shampoo portfolio is at least 90% biodegradable. And we are not done yet. *No animal derived ingredients.
CONSCIOUS MANUFACTURING
3-in-4 Redken haircare products are made in factories using 100% renewable energy.** Our color formulas sold in Europe are made in a factory using Waterloop technology. **During the calendar year of 2022