Lancôme HAPTA

It is estimated that 50 million people around the world today have limited fine motor skills and 15% of the world’s population live with some form of disability, which can create difficulties when applying makeup. HAPTA by Lancôme is a groundbreaking assisted lipstick application device designed to create an accessible and enjoyable makeup experience for all. Initially revealed as a prototype at CES in Las Vegas in 2023, HAPTA has received a number of accolades in the tech and beauty industries including the 2023 CES Innovation Award Honoree and TIME Best Inventions of 2023

INTRODUCING A NEW UNIVERSAL ADAPTER, GENEROUSLY DESIGNED FOR COMPATIBILITY WITH MOST LIPSTICK BRANDS AND SHAPES 

As the world’s first motion-stabilizing makeup application device, HAPTA works with every move you make, so lipstick application becomes intuitive beyond disability. Its adaptive strap and innovative “self-leveling” technology allow for more precise application and better sensoriality. 

Easy by duty: Featuring self-leveling technology embedded with advanced, real-time sensors for a full range of motion and steady application. The device levels as your arm twists and bends, reacting intuitively to your every movement. HAPTA combines motors and gears to provide 360 degrees of rotation and up to 70 degrees of flexion, enabling hand and wrist motricity to be compensated without effort and distinguishing unwanted hand tremors from intended hand movements. 

Tech by essence: A self-leveling hinge system uses electronic motion-stabilizing technology to constantly adjust the device’s position in real time, every second. Two internal motors and nine-axis accelerometers allow for self-stabilizing motion control based on the user’s hand orientation while keeping the device stable. 

Inclusive by design: The easy-grip device has been specifically designed for those with hand-motion-related conditions to maximize comfort during use. Its ergonomic, lightweight (115g) design makes it easier to hold the device, place the lipstick correctly and enjoy precise application. 

Real beauty is beauty for all. HAPTA helps people with limited arm mobility to not just apply make-up, but also feel confident, independent, and more empowered to express themselves through the joy of beauty.