Middle East
For Azzaro, life is a never-ending celebration, an eternal summer, a constant illumination. Azzaro fragrances are the embodiment of this vibrant philosophy. With their exceptional quality, they capture life's vivid nuances. Inspired by the life of its visionary creator, Loris Azzaro, they convey the very essence of hedonism, sensuality, and generosity.
Azzaro fragrances evoke a profound reconnection to those sun-kissed moments in life. A call to get closer to those we love. The Azzaro man is a modern explorer who carries with him the allure of the Mediterranean. His fragrance becomes his constant companion throughout the day. Azzaro fragrances are powerful seduction weapons. Each Azzaro perfume is a concentration of luxury pheromones filled with sunshine, seduction, and elegance.
The Azzaro fragrance portfolio encompasses the collections of Azzaro Wanted, Azzaro The Most Wanted, Azzaro Chrome,
Azzaro pour Homme and Azzaro Sport.
Azzaro believes that the world belongs to those who have the power to celebrate life, to shine and to share their inner sun with others.
That’s why Azzaro appeals to hedonists of all ages, all over the world.
Sandrine Groslier
Global President Luxe Fragrance Brands
1967
Creation of the Maison
50th
Anniversary of the Azzaro fragrances
2016
The year Wanted was born
ONCE WANTED, FOREVER
WANTED.
Azzaro Wanted men defy destiny. They seize every moment with intensity, driven by unwavering confidence and magnetic charisma.
Their fragrance ? An addictive scent trail that leaves no one indifferent.
In 2025, Azzaro introduced its new fragrance:
Azzaro Forever Wanted Elixir.
A bold new vision for Azzaro Wanted, Forever Wanted Elixir, represents the apex of Azzaro Wanted’s fragrance expertise. While the Wanted man embodies charisma and magnetism, Forever Wanted Elixir is more specifically designed for those who embrace life without limits. Its extreme concentration promises a 12-hour trail of olfactory complexity and celebrates the entrance of the Wanted range in a brand new era, where gold embodies the power and radiance of the Azzaro man.