Middle East
Founded in 1978 by Renzo Rosso, Diesel’s bold philosophy has always remained the same: support passion, individuality, and freedom of expression. Diesel fragrances enjoy challenging conformity and pushing the boundaries of traditional masculine perfumery. Diesel’s collection is made of the Brave fragrances, made for men who live bravely and achieve through determination, and the Diesel perfumes for those living with high intensity and unlimited seductive passion.
Diesel is one of the world’s hottest brands, part of today’s pop culture. It’s young, it’s playful, it breaks the rules. Diesel fragrances challenge the status quo and redefine the codes of men's fragrance.
Sandrine Groslier
Global President Luxe Fragrance Brands
1978
Diesel brand launched by Renzo Rosso: the expression of passion, individuality, and freedom
2009
Launch of the iconic masculine fragrance:
ONLY THE BRAVE.
More than a fragrance, a statement
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Bold philosophy and a mantra : “For successful living”
Only The Brave
Only The Brave is the symbol of strength and courage for those who fight to reach their own success.
Shaped like a clenched fist, Brave fragrances are an emblem of unwavering strength, fearlessness, and limitless determination.The power to surpass yourself is represented by the strong bold and iconic bottle.
Refusing compromise, Diesel frees itself from society’s rules and reinvents a contemporary language.