Middle East
Mugler’s creative vision has always reflected its unique view of the world, one that subverts codes, turns convention on its head and inspires everyone to become who they really want to be. Fashion and fragrances are creations that defy both categorization and time, representing a fusion of opposites. Acting as an experimental laboratory, the brand cultivates an avant-garde approach that destabilizes, inspires and accomplishes, satisfying the need for the extraordinary with the surprise of the disproportionate. For Mugler, the real world just isn’t enough. Life is a show.
Danièle Lahana-Aidenbaum
Global Brand President MUGLER Fashion & Fragrances
Mugler is a brand with no boundaries, that refuses compromise and consensus. A fashion and fragrances brand from today, built on a bold & unconventional legacy, that helps us reinvent ourselves constantly.
We want Mugler fragrances to be the disruptive voice of the selective industry: with surprising & unique juices, bold and singular bottles, strong and supercharged communication campaigns.
We believe in a Luxury with a positive impact.
Since Day one, we believed/thought that economic success also goes with a positive contribution to society and its ability to respond to the main environmental issues.
Because our fragrance bottles are iconic, and created as piece of arts, they are forever refillable at the Fountain, a unique service in Perfumery, or at home with our refill bottles.
We celebrate individuality and diversity, creating a vibrant community that people want to be part of. With Mugler you can become the supercharged version of yourself.
We are passionate and we believe that joy, energy, and audacity will change the world.
Danièle Lahana-Aidenbaum
Global Brand President MUGLER Fashion & Fragrances
With Mugler, the real world just isn't enough
Mugler is a brand with no boundaries, that refuses compromise and consensus. A fashion and fragrances brand from today, built on a bold & unconventional legacy, that helps us reinvent ourselves constantly.
We want Mugler fragrances to be the disruptive voice of the selective industry: with surprising & unique juices, bold and singular bottles, strong and supercharged communication campaigns.
We believe in a Luxury with a positive impact.
Since Day one, we believed/thought that economic success also goes with a positive contribution to society and its ability to respond to the main environmental issues.
Because our fragrance bottles are iconic, and created as piece of arts, they are forever refillable at the Fountain, a unique service in Perfumery, or at home with our refill bottles.
We celebrate individuality and diversity, creating a vibrant community that people want to be part of. With Mugler you can become the supercharged version of yourself.
We are passionate and we believe that joy, energy, and audacity will change the world.
1974
CREATION OF THIERRY MUGLER BRAND
1992
LAUNCH OF ANGEL, THE FIRST GOURMAND FRAGRANCE, BORN REFILLABLE
2005
BIRTH OF ALIEN, THE POWER OF SINGULARITY AND SELF REVELATION
ANGEL: the iconic star-shaped bottle, with an almost devourable scent signature
MUGLER FOUNTAIN: the pioneer of fragrance refillability
ALIEN: the precious talisman infusing a singular trail of extraordinary white flowers
MIGUEL CASTRO FREITAS
In early 2025 Mugler welcomed Miguel Castro Freitas as its new Creative Director, embarking on an exciting new era for the house. With a distinguished background from esteemed fashion houses, Freitas brings a profound appreciation and understanding of Mugler's vibrant legacy. His artistic journey, notably his background as a dancer, uniquely mirrors the visionary spirit of founder Manfred Thierry Mugler, enriching his connection to the brand's heritage.
His debut collection, Stardust Aphrodite, was presented during Spring/Summer 2026 Paris Fashion Week.
MUGLER CREATORS, LIGHTS ON CREATIVE PEOPLE
Launched in 2024, the Mugler Creators Program is a visionary initiative dedicated to empowering the next generation of talent in contemporary music and dance. Recognizing Mugler’s profound, decades-long link with the performing arts and its enduring role in championing boundary-pushing artists, this program addresses the critical need to make higher arts education accessible. Mugler is committed to nurturing emerging artists, ensuring financial barriers do not hinder their extraordinary potential.
My limit is no limit.
Manfred Thierry Mugler