Middle East
REDKEN IS A LEADING PROFESSIONAL BRAND.
Backed by state-of-the-art science and a legacy of innovation that dates back to 1960. Started by a Hollywood actress and her hairdresser, we were the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Our groundbreaking research revolutionized the haircare industry, propelling Redken to the top of the U.S. professional market. Today, we are the #1 Pro Hair Brand in the U.S. Combining scientific rigor with an elevated aesthetic, we are known to create scientific hair prescriptions to deliver powerful hair transformations that preserve the health of the hair for performance-obsessed professionals and their clients all around the world.
Milan Mladjenovic
Global President, Professional Products Division American Brands
What I love about Redken is that it was founded on the core belief that science drives humanity forward, and in turn, drives forward the success of our stylists and consumers. An entire industry owes so much to Redken's pioneering vision of pH science.
Today, Redken is the no.1 professional brand in the US, continuing to bring education and innovation to inspire and motivate our stylists, who use their talent and expertise to create incredible hair transformations for their clients.
It’s a powerful cycle.
Milan Mladjenovic
Global President, Professional Products Division American Brands
For the power of pH science
What I love about Redken is that it was founded on the core belief that science drives humanity forward, and in turn, drives forward the success of our stylists and consumers. An entire industry owes so much to Redken's pioneering vision of pH science.
Today, Redken is the no.1 professional brand in the US, continuing to bring education and innovation to inspire and motivate our stylists, who use their talent and expertise to create incredible hair transformations for their clients.
It’s a powerful cycle.
#1
#1 brand in US Total hair market
(Source: Market 360 3Q 2025)
#1
#1 Demi In the World
*based on Kline 2024 Professional Haircolor Market
100%
100% recycled plastic shampoo and conditioner bottles
Hair Color
Hair Care
Hair Styling
GREATER SUSTAINABILITY.
POWERED BY SCIENCE.
RECYCLED PACKAGING MATERIALS
Among our priorities is reducing the amount of material used in our packaging and shifting to recycled packaging materials.
RESPONSIBLE FORMULAS
All our color formulas are vegan.* Over 60% of our global shampoo portfolio is at least 90% biodegradable. And we are not done yet.
*No animal-derived ingredients or by-products.
CONSCIOUS MANUFACTURING
All Our Owned Factories Reached 100% Renewable Energy At The End Of 2024.*
*Excluding safety and security installations. At The End Of 2024.
FOUNDED BY A WOMAN
Our Founder – Paula Kent
Bleaching. Teasing. Heat styling. Hollywood in the late 1950’s was a scary place for an actress with baby fine hair – and our founder Paula Kent was no different.
After consulting countless experts, Paula had the a-ha moment that would change the hair industry forever: There were no answers to her questions because there was no science or study of haircare. Inspired by the desire to help those in search of gentle, high performance products and knowledgeable hair professionals, Paula joined forces with her hairdresser, Jheri Redding, to study the chemistry of healthy hair. A year later, Redken launched with three products and an intensive education program for hairdressers.
The rest is history.
