Middle East
Who We Are
A Deep Dive Into Beauty
For over a century, we've been committed to beauty, meeting the varied desires of women and men around the globe with integrity and care.
Discover how we create the beauty that moves the world!
Beauty is our DNA. From the very first hair dye L’Oréal produced in 1909 to our innovative Beauty Tech products and services today, our company has been a pure player and leader in the beauty sector worldwide for decades.
We believe that beauty, the quest for beauty, unites us all. It is a fundamental need that goes beyond mere “appearance” and taps deep into human aspirations: a sense of belonging, self-realization, self-confidence... We strive to help women and men all over the world fulfill these aspirations, while understanding and respecting all the nuances in cultures, needs and traditions.
And so our mission is to offer to all women and men on the planet the best of beauty in terms of quality, efficacy, safety and responsibility. With such strong foundations, we conceive and build an infinite diversity of beauty products and services – in order to share the best of beauty with everyone, everywhere.
1st
cosmetics group worldwide
37
brands
+150
countries
Creating beauty has been our only vocation for over 115 years.
What makes us unique?
The passion for innovation transmitted by our founder, a researcher. We have an obsession with superior quality, efficacy, sincerity, and safety of our products. Respect for diversity with strong brands that meet all needs and desires.
Last but not least: the 88,000 women and men of L’Oréal around the world who are bringing our great adventure of beauty for all to life.
What drives us: to be both value creator and exemplary in terms of responsibility and sustainability. We will continue to play our part for a more beautiful world.
Jean-Paul Agon
Chairman - L'Oréal Groupe