Personalization & Precision

Today, beauty is diverse, liberating, and personalized. A one-size-fits-all approach is no longer enough to meet the needs and desires of today’s diverse consumer. We are driving this evolution through Beauty Tech. By combining advanced technology, digital expertise, and our deep beauty knowledge, we can cater to the unique needs of each individual, with increasingly precise diagnostics and ultra-personalized experiences.

As early as 1964, L’Oréal Groupe pioneered personalization with Kéracospe, the first-ever hair diagnosis tool… which led, in 2023, to the launch of K-Scan, an AI-powered smart camera that empowers stylists to provide increasingly precise care and track performance over time. A good example group’s renewed commitment to developing cutting-edge tools for assessing health issues, whether it’s hair, scalp or skin.

This is just one of the possibilities opened up by beauty tech. Another area we have explored is hyper-personalized recommendations. Who hasn't dreamed of having a personal beauty advisor at home? In 2024, L'Oréal Paris has launched L'Oréal Beauty Genius. This AI-powered virtual assistant provides precise and personalized recommendations, anytime and from your smartphone, for all your beauty routines. The extraordinary Scent-Sation by Yves Saint Laurent (2022) analyzes olfactory emotions through a VR headset to recommend the perfect fragrance.