The Appointment of New L’Oréal General Manager for the Adria-Balkan Region

Vanya Panayotova was appointed new General Manager of L’Oréal for Adria-Balkan markets and started on new position beginning of March 2020. She replaced Brigitte Streller, who took on new responsibilities within L’Oréal Group, after 15 years of successful leadership over this region.

Vanya Panayotova is currently General Manager of L’Oréal Romania and her responsibilities are now extended to the Adria Balkan countries. She is simultaneously in charge of Adria-Balkan hub as well as L’Oréal Romania.

Vanya, a Bulgarian national, has an extensive experience of more than 20 years in the FMCG sector and an impressive career in leading international companies and large entrepreneurial businesses. She began her career at Procter & Gamble and continued at Mondelez International, where she held positions with growing responsibilities in Eastern Europe and Africa & the Middle East. In 2017, she returned to Romania as General Manager of Orbico, and joined L’Oréal Group in 2018 as General Manager L’Oréal Romania. As an accomplished leader with ample knowledge about Adria-Balkan countries, Vanya harnesses the energies of both entities in order to achieve continued and accelerated market share gains across all the countries that fall under her new responsibilities.

Commenting on the new appointment, Vanya Panayotova says: “I am really excited about the future of L’Oréal Adria-Balkan and I am delighted to be appointed to manage this excellent, highly motivated team. I am looking forward to contributing jointly to the company’s mission of delivering beauty to everyone, all over this region.“

Brigitte Streller has continued her successful career path as General Manager of the Czech Republic, Hungary and Slovakia Hub. Named General Manager Balkan in 2004, with direct responsibility over the creation of L’Oréal subsidiaries in Serbia and Bulgaria, Brigitte managed with success cluster of Adria and Balkan markets, positioning L’Oréal as undisputable leader in this region.

The handover process between Vanya Panayotova and Brigitte Streller became effective as of March 1st 2020.