All Articles

The skincare brand is joining forces with the Tara Ocean Foundation to study ocean biodiversity as the racing team takes on The Ocean Race in 2023 through an experimental research project integrated into the Biotherm IMOCA.

Biotechnologies, plants cells, bacteria, Green Sciences...! These words appeal to you, and you are wondering about the link with the world of cosmetics? So, let’s visit our Novéal Biotechnologies sites!

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.

An estimated 50 million people globally live with limited fine motor skills. This makes some daily gestures, like applying makeup, challenging. Under development by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home. HAPTA will incorporate technology originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.