INTRODUCING NEW ABSOLUE LONGEVITY, THE SOFT CREAM

LANCÔME ENTERS A NEW SCIENTIFIC REVOLUTION:                             

LONGEVITY INTEGRATIVE SCIENCE. THE NEXT FRONTIER OF SKINCARE POWERED BY 13 YEARS OF ADVANCED L’OREAL GROUP RESEARCH. 

INTRODUCING NEW ABSOLUE LONGEVITY, THE SOFT CREAM 

 

Since 90 years, Lancôme combines the most innovative science with the most advanced technology to create skincare of unparalleled efficacy.  

Always pioneering new scientific territories, Lancôme enters the longevity meta-revolution. A breakthrough for a new generation of skincare that resonates with the brand sense of purpose.  

Aging is not a fate we must passively endure; it's a path we can actively shape. We speak of lifespan—the entire arc of your journey. However, what truly matters is healthspan—the portion of that journey lived in healthy, vibrant well-being.  

 

Longevity science offers not just longer life, but a longer healthspan. It empowers individuals to choose their own aging trajectory, and enhance personal happiness, helping each individual thrive as the best version of themselves.

L’ORÉAL LONGEVITY INTEGRATIVE SCIENCE

L’Oréal Longevity Integrative Science takes a unique comprehensive approach, uncovering the root causes of aging, mapping the connections between biomarkers and their impacts. L’Oréal’s unique multi-pathway strategy unlocks unprecedented potent levels of performance, extending skin’s cellular healthspan, to maintain healthier, more beautiful skin over an extended period of time.

 

At the core of L’Oréal Longevity Integrative Science lies the Longevity AI Cloud, a map of 267 biomarkers, categorized under 9 biological hallmarks of skin aging representing the 9 fundamental keys to unlock timeless beauty. L’Oréal Longevity Integrative Science’s focus on understanding the structures of molecules that define youthful skin – epigenetics, DNA stability, protein preservation, and cellular energy flow, synergistically targets these 9 hallmarks of timeless beauty, anticipating damage before it appears, intercepting aging at its source.

 

“This isn’t a quick fix it’s about creating timeless beauty. Longevity Integrative Science isn’t just a new chapter in skincare. It’s a new era. It’s a journey towards lifelong skin health and resilience. And we’re just getting started.” – Dr Luc Aguilar, Chief Scientific Officer of L’Oréal Advanced Research.

ABSOLUE SCIENCE’S QUEST FOR LONGEVITY 

60 years of advanced science 

Absolue science’s quest for extended youth began nearly six decades ago. In 1965, the first Absolue Cellular Regeneration was unveiled with cutting-edge cell renewal technology, awakening skin’s vital energy. In 2006, the groundbreaking Pro-Xylane™ Cell Reconstruction pushed the boundaries again, amplifying the potential of Absolue roses, intensely replenishing bionetworks achieving profound skin rejuvenation and nourishment. 

In 2021, Lancôme labs made a pivotal scientific discovery, bringing to light the connection between AMPK, often referred to as "the longevity switch," and skin aging. This breakthrough, revealing AMPK's role in orchestrating cellular energy production and consumption based on the cell’s energy status, inaugurated Lancôme's first chapter into longevity science. 

Now, Absolue crosses into a new frontier in longevity science by unveiling a method for unlocking energy inside skin cells, awakening and extending their vitality. Youth is energy. When the skin is young, it naturally radiates beauty. The key to longevity is to keep that energy alive. And now, it’s possible. 

Lancôme is proud to introduce Absolue Longevity The Soft Cream, powered by Absolue PDRN™, the first longevity PDRN, born of the most buzzing biomedical procedure, so potent it can actually improve cellular metabolism.  

 

 

PDRN: THE GAME-CHANGER IN SKINCARE 

“At Lancôme, the pursuit of exceptional skincare never ends. We scour the world, looking the most potent ingredients, often finding inspiration in cutting edge aesthetic medicine and advanced science. By uniting the potency of a new dermatological ingredient with the transformative power of longevity science, we've made a discovery that brings that promise closer than ever.” – Dr. Annie Black, Lancôme International Scientific Director. 

Absolue PDRN™ is inspired by a breakthrough biomedical procedure, the latest favorite among royals, celebrities, and those in the know. Highly recommended by doctors for its skin-regenerative and healing results, PDRN, Polydeoxyribonucleotide, is injected into the dermis as a bio-stimulator to trigger the skin’s natural repair mechanisms. The procedure promotes tissue regeneration, enhances collagen production from the skin, and has anti-inflammatory properties.  

“PDRN molecules stimulate the metabolic activity of cells in your skin to improve the skin elasticity, hydration, and overall texture. But the impact of PDRN goes beyond these visible results. PDRN acts as a true biostimulator. Unlike Botox, which primarily works by inhibiting muscle movement, PDRN targets the skin at a much deeper cell level, by stimulating its own biological mechanisms. This makes the skin more resilient to aging, delivering long-lasting and natural results.” – Dr Kyle Seo, leading Korean dermatologist. 

 

 

Option 1 : ABSOLUE PDRN™: THE FIRST ADVANCED NON-INVASIVE PROTOCOLE TO EXTEND CELL YOUTH. 

Option 2 ; THE SKINCARE MILESTONE OF A DECADE POWERED BY ROSE DNA EXTRACTION, ABSOLUE PDRN™ PATENTED UNTIL 2044 

Option 3 : ABSOLUE PDRN™: EXTEND YOUR SKIN’S YOUTH 

 
Trillions of rose DNA fragments in every golden jar 

Intrigued by the potency of PDRN, Lancôme was inspired to perform the first DNA extraction from a rose, the symbol of the House and an iconic ingredient mastered by Lancôme’s research and innovation. Exclusive and patented, Absolue PDRN™ is a scientific revolution of its own, captured within the new Absolue Longevity, The Soft Cream. 

Absolue PDRN™ can target cells and multiply mitochondria, the cell's powerhouse, responsible for 90% of cellular energy. Instantly, cells behave younger. With Absolue Longevity The Soft Cream, PDRN augments cell longevity metabolism to extend skin’s youth.  

So precious, it takes 100 roses to produce 1 gram of Absolue PDRN™. 

FOR THE FIRST TIME, PROVEN ON CELLULAR LONGEVITY 

Longevity now proven by Oxiproteomics, leading French tech startup on longevity and clinical-grade cellular efficacy  

For the first time in the industry, Absolue has forged a unique partnership with a French tech start-up to invent the most advanced methods for proving cellular longevity at mitochondria level. The brand is setting new innovation standards in collaboration with leading French tech startup Oxiproteomics, which provides 100% animal-free experimental skin models and advanced analytic approaches to promote healthy living and longevity. 

Born from the innovation incubator of the French National Center for Scientific Research (CNRS), Oxiproteomics has put its innovative biotech solutions at the service of Lancôme’s scientific revolution, Absolue PDRN™. Through a series of tailor-made protocols exposing the skin to various stressors, such as microbiome imbalance, Absolue Longevity, The Soft Cream demonstrated robust clinical efficacy on skin. 

“We were able to prove that Absolue PDRN™ Lancôme’s new longevity ingredient, not only detoxifies mitochondria and boosts their energy. For the first time, it‘s able to act on biogenesis, multiplying them.  

This partnership isn't simply about testing another cosmetic ingredient. Our cutting-edge technologies prove that Absolue PDRN™ creates a future where skin longevity is not just maintained but extended. It is not just science; it’s the future of skincare.” - Dr. Martin Baraibar, founder and CEO of OxiProteomics. 

Unrivalled in-vitro results with Absolue PDRN™: 

+80% cell longevity metabolism (1)

+170% collagen I synthesis (2)

+130% mitochondria biogenesis (3) 

+415% collagen production type III (4)

 

ABSOLUE LONGEVITY, REVERSE 5 YEARS OF AGING IN 1 MONTH 

Extend youth cell by cell, layer by layer 

As you age, the energy in your skin cells dramatically decreases, accelerating all signs of aging. Temples and tear troughs hollow out, the cheeks lose density, jowls descend, and nasolabial folds become more prominent. Our cells age, yes, but how they age, the path they take, is something we can influence. Aging is not a process we must passively suffer; it’s a journey we can actively shape. 

Decades of Lancôme research has determined that the way to reverse this process and extend the skin’s youth is to bring energy back to the skin cells. The better the cell metabolism, the more cells resist the urge of degrading over time.  

At the heart of this innovation lies a cutting-edge trio of longevity actives: Absolue PDRN™ boosts cell longevity metabolism, Proxylane activates cell communication, and rose CO2 extract preserves cell structure. Working synergistically, these ingredients don't just erase wrinkles; they boost cell’s energy production, so cells behave younger. Skin’s youth is too short until you extend it. 

“For the 1st time, this revolutionary cream visibly extends skin’s youth. It’s more than just a product; it's a promise. A promise of a future where age is just a number, and beauty knows no bounds.” - Dr. Annie Black, Lancôme International Scientific Director. 

Absolue Longevity, reverse 5 years of aging in 1 month (5) 

+36% firmer outer contour (6)

+26% more plump inner contour (6) 

+25% density (6)

+24% lifted cheekbones (6)


-25% tear trough (6)

-23% forehead wrinkles 

-20% nasolabial folds (6)  

 

REVISITED PACKAGING EXUDES MODERN LUXURY THROUGH ECO-DESIGN 

Absolue Longevity The Soft Cream introduces a new chapter within the range’s signature design. First pioneering refillable packaging in 2018, the Absolue range continues its march toward a more sustainable future. The new refillable gold rosé jar, with its sharp lines and tiny “waist,” debuts a more feminine and futuristic design, echoing the product's advanced formula and beautifying effect. The eco-conscious jar nods to longevity with its refillable, long-lasting format, containing -25%5 plastic and -67%7 glass than Lancôme’s previous luxury cream releases, an exemplary vessel for a product that pushes skincare into the future. 

(1)IN VITRO TEST ON ABSOLUE PDRN

(2)IN-VITRO, COLLAGEN I DEPOSITION IN THE ECM, ABSOLUE PDRN 0.05% , CRO DOSSIER

(3)IN-VITRO, CITRATE SYNTHASE LEVEL AT BASAL CONDITION, CONTROL VS ABSOLUE PDRN 0.05%, OXIPROTEOMICS

(4)IN-VITRO, COLLAGEN III DEPOSITION IN THE ECM , ABSOLUE PDRN 0.05%, SUPPLIER DATA. B/A ON COLLAGEN III ISINTERNAL USE ONLY

(5)CLINICAL TEST, 49 WOMEN, EQUIVALENCE IN YEARS OF IMPROVING THE APPEARANCE OF AGING SIGNS

(6)CLINICAL TEST, 49 WOMEN, 8 WEEKS

(7)COMPARING ONE JAR AND TWO REFILLS TO THREE REFILLABLE ABSOLUE CREAMS