Abuse is Not Love: YSL Beauty’s Stand Against Intimate Partner Violence

By 2030, YSL Beauty’s goal is to educate two million people around the world about intimate partner violence (IPV), in partnership with local NGOs. 

Women's freedom has always been at the heart of the brand; their freedom to be who they want, to think what they want, and to express their opinions. Yet, violence within the couple now threatens this freedom and their safety. It is still all too common for abusive behaviour to be wrongly justified by "love".

"One in three women will experience intimate partner abuse in their lifetime."

Source: World Health Organization

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Intimate partner violence: what is it?

Whether physical, sexual, psychological, economic or cyber, domestic violence has countless faces but one thing in common: the desire to exert control in the context of an intimate relationship, present or past. Research shows that this violence can come with significant warning signs. Detecting these signs early is the key to reacting and being able to help.
The global program is focused on two spectrums of support: prevention and identification. It targets education about the warning signs of abuse to prevent it from happening, with a particular focus on young people (16-24), who have the highest vulnerability to experiencing violence from a partner.   

Taking a holistic approach to tackle IPV at every level, the program is built on 4 key pillars.

  • Internal training for YSL Beauty collaborators and beauty advisors
  • Partnerships with local NGOs
  • Engaging in thought leadership to support research
  • Educating the public on warning signs of abuse through wide-scale awareness campaigning

 

How to Identify the Signs of an Abusive Romantic Relationship?

It's not loving... 9 warning signs to identify an abusive relationship:

 

Building on the initial initiatives launched, YSL Beauty now launches their new campaign ‘Don’t Call It Love’  with the aim to showcase that warning signs can hide in plain sight, that perpetrators can come in any shape or form and unhealthy behaviours are oftentimes romanticized – encouraging viewers to be able to identify this behaviour before it escalates.

IPV: who can I talk to?

If you need immediate assistance, please visit YSL Beauty.com for more information.

Domestic violence is a major social issue  

Whether verbal or physical, domestic violence can affect anyone, regardless of their social milieu, nationality, or culture. But it still primarily impacts women, who make, for example, up 88% of victims in France. This appalling situation prompted YSL Beauty to engage in a program of awareness-raising and education to end domestic violence, partnering with non-profit organizations from +25 countries.

Our engagement in figures:

1.3M

people trained worldwide on the warning signs of abuse.

+25

countries onboarded with local grassroots organizations

3

research papers published, notably in the Harvard Business Review

By 2030, YSL Beauty aims to educate and support two million people to recognize the warning signs of IPV. The brand is deeply committed to help the fight against intimate partner violence. To support women’s independence and give a voice to those that have been silenced.

Discover more about Yves Saint Laurent Beauty

 

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