Middle East
Introducing Head Up: a program to support the hair pro community.
Raise awareness on mental health with Head Up, almost 50K hairstylists have already been trained in this program.
Since 1909, L’Oréal Professionnel has been the trusted partner of hair pros by elevating, upskilling and supporting the industry. In 2023, the brand goes further with Head Up, a cause focusing on hair pros’ mental health, already rolled out in 18 countries.
Introduction to Head Up: a program to support the hair pro community
Did you know hairstylists are exposed to more than 2000 hours* ofconversations during the year from their clients?
They offer a service that goes beyond the physical transformation of a haircut or hair color. Indeed, hair pros provide social and emotional support; as a matter of fact, 75%** of clients consider going to their hairstylists as a form of self-care. Being a hair professional is to be a listener.
Aware of the pivotal role that hairstylists play in our society, L’Oréal Professionnel has always developed and elevated the industry. The most recent example is during the COVID when hair pros were left with no activity and an important level of stress. L’Oréal Professionnel created “Stand for Pros”, an initiative to support hair pros with free e-learning an emotional comfort and payment facilities measures.
The brand conducted two studies which revealed that mental health is the #1*** challenge for hair pros within 6 countries, and that 65%** of hairstylists have experienced anxiety, burnout or depression during their professional career.
*From Samaritans (2017) ‘Crop, look and listen: hairdressers help Samaritans highlight the life-saving power of listening’.
**From a study conducted by L’Oréal Professionnel through the brand’s official Instagram account (March 2023) reaching up to 1.8M hair lovers.
***From L’Oréal Professionnel research.
"Hairstylists offer a service that goes beyond a physical transformation as they care, listen, and are here for us. At L’Oréal Professionnel, it is our duty to raise awareness on their mental health and give them tools to build resilience. We are proud to launch Head Up and we hope that this long-term program will contribute to help the professional industry." concludes Anne Machet - International General Manager of L’Oréal Professionnel.
Anne Machet
Education, a core pillar of Head Up
Hosted by Hayley Jepson and Daniel Mason Jones, Head Up Keys is divided into four snackable modules of 8 minutes each:
- Head Up Keys Résumé.
- Mental Health Matters.
- I: Self-care.
- YOU: Setting boundaries
Head Up Keys is available online, through our L’Oréal Professionnel’s website, YouTube and on the L’Oréal learning platform, ACCESS. To showcase online support to Head Up,
L’Oréal Professionnel reveals its rallying sign which is twofold. This gesture means ‘hope’ in sign language and is also used in yoga to ground oneself.