Middle East
Ralph Lauren Fragrances Introduces Polo Earth, the New Fragrance with a Purpose.
Bringing together luxury, nature and sustainability
Embodying its work in innovative product development and sustainability, Ralph Lauren Fragrances introduces a new 97% natural-origin vegan fragrance, Polo Earth. Learn more about this fragrance which brings together luxury, nature, and sustainability.
Ralph Lauren has been working across its value chain to reduce its climate and water impacts and to avoid waste for many years. As part of that goal, the brand has been striving to create packaging that is 100% recyclable, reusable, or sustainably sourced by 2025. Polo Earth represents an important step toward achieving that goal and delivering on Ralph Lauren’s commitment to protect and preserve our planet’s natural resources.
Consciously designed for all genders, Polo Earth is a 97% natural-origin1, vegan fragrance, formulated without sulfates, phthalates, artificial preservatives, or colorants. Sourced from communities around the world, the scent includes seven sustainably sourced2 ingredients: Bergamot Heart, Diva Lavender, Green Mandarin, Turkish Rose, Sage Heart, Haitian Vetiver, and Bourbon Geranium.
“We see a growing demand from consumers for our ingredients to be safe, biodegradable, and sourced in a way that respects the environment, and supports the communities who harvest our ingredients,” says perfumer Elise Bénat. “We take pride in being a leader in driving sustainability and being a responsible company in the industry. By sourcing ingredients that are highly sustainable during the development stage, I can assess the fragrance formulas according to three criteria – their intrinsic green properties, their impact on the environment, and their social impact.” The result is a sheer, yet luxurious scent that’s refreshing and easy to wear.
“POLO EARTH marks an important milestone in our ongoing journey towards becoming more sustainable. To reach this level of sustainability in a fragrance, we had to push the boundaries by challenging our partners, our vendors, and most importantly, ourselves. We’re proud of what we’ve accomplished, and it’s just the beginning”.
Alexandre Choueiri, Global President of Ralph Lauren Fragrances.
Reduced plastic packaging and refillable bottles
The fragrance’s innovative packaging is made with 20% post-consumer recycled glass and is 30% lighter than Ralph Lauren Fragrance’s conventional bottle3. To minimize the environmental impact, the refillable bottle features an FSC-certified wood cap and label, and the FSC-certified carton contains 55% post-consumer recycled materials. To further reduce plastic packaging, the brand has also eliminated cellophane wrapped cartons.
“Polo Earth is the latest iteration of the revolutionary work we are doing within the sustainability arena and is only the start of where we can go when it comes to creating consciously designed fragrances.”
David Lauren, Ralph Lauren Chief Branding and Innovation Officer
Acting for reforestation
Through a partnership with the Arbor Day Foundation, Ralph Lauren Fragrances supports global reforestation, with a special focus on the United States, Haiti, China, and Madagascar and is committed to planting 200,000 trees worldwide. The Arbor Day Foundation is one of the world’s leading conservation organizations dedicated to restoring global forests at scale, improving communities, and encouraging individual tree-planting efforts.
“From restoration of Lemur habitats in Madagascar to the replanting of vital coastal mangroves in Haiti, these projects will help support and restore critical forests that humans, animals, and plant species alike depend on,” said Arbor Day Foundation CEO, Dan Lambe. “The work we’re doing in partnership with Ralph Lauren Fragrances will have lasting positive impact on these forests and the communities around them.”
1 97% Natural Origin refers to the ingredients in this fragrance that are either unchanged from their natural state, or are processed but still have over 50% of their molecular structure from the original natural source
2 A sustainably sourced ingredient means that the ingredient has a known origin, and that the cultivation and harvest process has been evaluated by a third party, ensuring decent working conditions and a fair price for farmers while also preserving the ecosystem
3 As compared to the average 100ml Ralph Lauren Fragrances glass bottle