Rebuilding Wildlife Diversity in the United Kingdom

The UK has lost more of its natural biodiversity than almost anywhere else in western Europe, standing in the bottom 10% globally. The Group is investing in a rewilding project with an organization called The Real Wild Estates Company (RWEC), the first large rewilding project initiated by the private sector.

Based in Somerset, RWEC offers an innovative new approach to nature restoration, providing opportunities for communities to diversify and create nature-based economies. The company will source and manage estates that are suitable for nature restoration, regenerative agriculture, and rewilding, with viable natural capital potential. By enhancing wildlife and ecosystems, they create new economic opportunities, jobs, and income for rural communities, including roles in environmental management, eco-tourism, tour guiding, and organic agriculture.

L’Oréal wishes to highlight powerful nature-based solutions from the private sector that can make a difference to our biodiversity and help battle climate change. Better management of biodiversity could help sequester up to 30% of the GHG emissions which must be eliminated, yet it attracts only 3% of funding dedicated to climate change. The Group is demonstrating that corporate investment in nature can be an economically attractive and viable activity in the long term.