La Roche-posay And Melanoma Screening

La Roche-Posay has been proactively involved in the fight against skin cancer: in partnership with major dermatologists’ associations, the brand holds screening campaigns to educate the general public about the risks of skin cancer, provides advice on acceptable sun exposure and gives free, personalized screenings by dermatologists. 

300,0000 free mole checks are carried out every year in 40 countries around the globe. In Australia, which has the highest incidence of melanoma, La Roche-Posay launched the “Become a Skinchecker” viral campaign, encouraging people to monitor their moles and those of their close ones.