Science & Technology

Measuring and reducing CO2 emissions across our digital activities with the support from our partners

A technological revolution is underway; GenAI promises to change marketing and the way we create. The L’Oréal Groupe aims to lead this revolution in the beauty industry.

Take your work meeting to the next level with the first ever makeup looks on Microsoft Teams. Consider this feature your “virtual makeup bag,” equipped with 12 makeup looks that effortlessly help you feel your best in your next meeting.

Biotechnologies, plants cells, bacteria, Green Sciences...! These words appeal to you, and you are wondering about the link with the world of cosmetics? So, let’s visit our Novéal Biotechnologies sites!

Developed by L’Oréal in partnership with the tech company Prinker, a pioneer in printed, non-permanent tattoos, L’Oréal Brow Magic makes professional-like results accessible at home. Using 2,400 tiny nozzles and printing technology with up to 1,200 drops per inch (dpi) printing resolution, L’Oréal Brow Magic is the first handheld, lightweight, electronic brow makeup applicator to provide consumers with their most precise brow shape in seconds.

An estimated 50 million people globally live with limited fine motor skills. This makes some daily gestures, like applying makeup, challenging. Under development by L’Oréal scientists and engineers, HAPTA is a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering them the ability to steadily apply lipstick at home. HAPTA will incorporate technology originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.

SkinCeuticals will be sharing its latest service innovation, Pro 1:1, where consumers can experience a private one-on-one video consultation with a medical aesthetic professional.

In March 2022, L'Oréal Research & Innovation launched UVMune 400, a breakthrough sun filtering technology that protects the skin effectively against the entire ultraviolet (UV) spectrum. A sun protection pioneer for 30 years, La Roche-Posay was the first L’Oréal brand to launch UVMune 400 through its Anthelios franchise.

To achieve beautiful skin, Lancôme is committed to offering smart diagnostics, bespoke solutions, and expert advice. In continuing to develop its own Beauty Tech services, the brand developed Skin Screen, an exclusive, cutting-edge skin analysis service for every woman.

YSL SCENT-SATION is a state-of-the-art, in-store experience leveraging neuroscience to provide personalized fragrance advice, premiering at the Dubai Mall in the YSL Beauty Innovation Lab pop up from December 16th to 28th, 2021. It's a cutting-edge technology for beautiful emotions. A catalyst to reveal your personality.