Derma Reader
Deep-skin analysis by Kiehl's
Go beyond the skin’s surface with Kiehl’s Derma-Reader
This state-of-the-art deep skin analysis tool works to evaluate a customer's skin using clinical imaging technology, measuring over 11 skin attributes both on and below the skin surface. Part of the Kiehl’s Healthy Skin Consultation, the complimentary in-store service, led by a Kiehl’s Skin Pro, begins by taking 9 pictures of the entire face using a tri-polar light technology combining standard and cross-polarized light with UV flashes, to deliver a high-resolution diagnosis.
Surface attributes include wrinkles and fine lines, dark spots, texture, firmness, visible pores, visible redness, eye puffiness, dark circles, and crow's feet. The below skin surface attributes include UV damage and clogged pores.
The customer’s attributes are then measured against data points from 16,000 clinical images within our Skin Atlas database, backed by 20 years of data and expertise in clinical trial evaluations. The customer’s diagnostic score for each attribute is determined through the comparison of their attributes to others with similar concerns. Results are then displayed in an easy-to-understand, color-coded graph, allowing customers to understand and visualize their different skin parameters.
When paired with the expertise of Kiehl’s Skin Pros, the Derma-Reader technology enables customers to learn about their skin and its unique needs in a much deeper capacity than what is visible to the naked eye – all without a visit to the dermatologist. Based on the customer’s results, a Kiehl’s Skin Pro can recommend appropriate ingredients and lifestyle tips in addition to a targeted routine to add into the customer’s daily skincare routine. With complimentary samples to get them started, customer’s leave with the knowledge and resources – both on and offline – to progress on their journey to healthier-looking skin.
11
skin attributes measured both on and below the skin surface
16,000
L’Oréal algorithms include 16,000 clinical images from our Skin Atlas database across gender, age and background
5
Analysis completed by Kiehl’s Skin Pro in 5 minutes with complimentary samples based on the Derma-Reader analysis & Healthy Skin Consultation