Middle East
We create the beauty that moves the world. And that beauty is diverse, inclusive and responsible.
Beauty for all people is our mission. We are the world's number one beauty group with 20 brands in Brazil and, since 1959 in the country, we are committed to representing all of Brazil's diversity, both inside and outside the company.
Beauty is our passion. That's why, in Brazil, more than 3,000 passionate people are innovating products and services that cater to the infinite diversity of our country.
And beauty is our responsibility. In 2022, we achieved carbon neutrality in the operation of our units in Brazil. And, through the L'Oréal Fund for the Regeneration of Nature, we are contributing to restoring our forests.
At L’Oréal, we care for animal welfare and we do not test on animals. We are for beauty with no animal testing.
Since 1989, 14 years before the "EU" regulations required us to do so, we have not tested the safety of our products on animals.
Because we care about animal welfare, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that can be used to evaluate how cosmetic ingredients and products behave on human skin.
1959
arrival in Brazil
20
brands sold in Brazil
3 000
employees
The fourth largest beauty market in the world, Brazil is a strategic country for L'Oréal Groupe. We combine a unique business model, aligned with valuing innovation and Brazilian diversity, through a strong connection with the country's culture. "Brazilianness" is our driving force and source of inspiration for creating a more inclusive, responsible and technological beauty, and representativeness is our starting point for innovation.
We have been investing in research in the country for more than 10 years throught Research and Innovation Center, the Group's only one in Latin America and one of L'Oréal's seven regional hubs in the world. This Center further strengthens our long-term commitment to Brazil and makes us faster to launch products adapted to the desires of the Brazilian consumer, with the potential to be launched worldwide, but also to adapt the best global innovations for our consumers.
Marcelo Zimet
President
Contact us
L'Oréal Brazil – Corporate Headquarters
Barão de Tefé, 27 - Saúde, Rio de Janeiro - RJ, 20220-460
Press contact:
Email: [email protected]
Customer Service:
Website: www.vozdabeleza.com.br
Monday to Friday from 9am to 7pm