L'Oréal Canada is proud to have participated in ALL IN 2024, the largest forum on artificial intelligence in Canada, which was held in Montreal on September 11 and 12. 

L'Oréal Canada recognizes that artificial intelligence is a real lever of transformation to invent the future of beauty and to present its innovations powered by artificial intelligence.

L'Oréal Group has more than 8,000 experts worldwide in the fields of digital, technology and data management. The digital transformation of the L'Oréal Group began almost 15 years ago and accelerated with the acquisition of the Canadian company ModiFace in 2019 to develop augmented beauty.

Annually around the world, more than a billion dollars are invested by L'Oréal in technology and IT. “Artificial intelligence today optimizes the entire value chain of the L’Oréal Group for innovative, responsible and inclusive beauty, from product design to their distribution, including customer relations,” declared Marc Dicko, Chief Digital and Marketing Officer at L'Oréal Canada. “In 2024, the company remains the undisputed leader in the beauty industry, thanks to cutting-edge technologies like augmented reality, data-driven diagnostics and smart devices, making products more personalized and tailored than ever. More than 100 million people will have used our digital services in 2023.”

Artificial intelligence also makes it possible to identify new trends, understand consumer needs and develop ever more innovative products designed by integrating sustainability from the design stage. The L'Oréal Group can thus design formulas that use less water and increasingly sustainable packaging.

In 2022, L'Oréal Canada established a major partnership with McGill University in Montreal to develop AI models and support research projects with students. McGill students work on predictive AI models for L'Oréal Canada during their studies and some continue their careers with the company afterwards.

L'Oréal Beauty Tech: four technologies presented at ALL IN 

  • Maybelline TEAMS: No matter where they work, employees want to stay engaged and feel empowered when collaborating with their colleagues. Maybelline's TEAMS app, developed in collaboration with the Geena Davis Institute, can help with this by allowing users to adjust their personal style quickly and easily within a Teams meeting. The 12 virtual makeup looks allow users to try different styles, giving them more opportunities to express themselves at work. Discover Maybelline Virtual Makeup on Teams https://www.loreal.com/en/articles/science-and-technology/maybelline-virtual-makeup-on-teams/
  • Spotscan by Laroche Posay: Artificial intelligence is revolutionizing the field of health, particularly in dermatology, a sector where Canada faces significant challenges. While 80% of adolescents and 40% of adults suffer from acne, only 10% have access to a dermatologist. La Roche Posay offers a free diagnostic tool for people suffering from acne, developed using an algorithm validated by clinical studies to democratize access to dermatology. Discover SPOTSCAN | Diagnosis, acne-prone skin | La Roche-Posay https://www.loreal.com/fr/articles/science-et-technologie/la-roche-posay-spotscan/
  • Skin Genius from L'Oréal Paris: A quick, free and confidential skin analysis tool that analyzes your skin's specific needs and helps you achieve a personalized skincare routine. Developed in collaboration with dermatologists, based on the principle that while every skin is different, so should skincare recommendations. Skin Genius offers up to 95% accuracy compared to a live dermatology consultation. Analyze your skin like an expert https://www.loreal.com/en/articles/science-and-technology/skin-genius-loreal-paris/

Highlights of the L'Oréal Group

• More than 8,000 digital, technology and data experts

• 800 digital services available across 31 brands and 72 countries

• 100 million users

• More than a billion dollars invested annually in technology and IT

• 33% of their technology talents are women

 

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