L’Oréal Hong Kong Funds Local Non-profit Organisations

Each year, L'Oréal Hong Kong donates a percentage of the sales proceeds from its year-end annual charity sale to local charities to give back to the community and support initiatives that have a positive social impact. As a result of the 2023 proceeds, L'Oréal Hong Kong has contributed a total of HKD300,000 to HandsOn Hong Kong and Junior Achievement Hong Kong – two well-established charitable organizations committed to community service and youth development, respectively.

The donation to HandsOn Hong Kong aims to strengthen its impactful work of supporting vulnerable groups through volunteerism and community engagement. Since 2010, HandsOn Hong Kong has been a dedicated partner of L'Oréal Hong Kong for its Citizen Day, mobilizing L'Oréal employees to contribute thousands of hours in volunteerism and community service, making a tangible difference in the environment and lives of those in need.

The monetary support to Junior Achievement Hong Kong will help equip students with essential skills for future success. Since 2022, L’Oréal Hong Kong has collaborated with Junior Achievement Hong Kong on various youth empowerment programs designed to enable students to develop entrepreneurship, communications, creativity, and critical thinking skills. The collaboration included the Lancôme Write Her Future program, various life-planning talks, mentoring, and job shadowing sessions, reaching thousands of the next generation.

“Driven by our sense of purpose, we have long been committed to addressing societal needs and challenges within our business decision-making,” said Eva Yu, President and Managing Director of L’Oréal Hong Kong. "We are thrilled to support HandsOn Hong Kong and Junior Achievement Hong Kong in empowering the underprivileged community and the younger generation in Hong Kong. As an industry leader, L'Oréal Hong Kong is dedicated to catalyzing positive societal changes with our ecosystem and charitable partners.”