L'Oréal Indonesia Re-Appoints Wavemaker As Media Buying Partner

Jakarta, 21 June 2024 – L'Oréal Indonesia has appointed Wavemaker as a media buying partner for all its brands and business lines. This appointment is based on a four-year contract evaluation, where incumbent Wavemaker excels overall in the strategic challenge process, live media tests, commercial offers, and team skills.

Chief of Digital & Media Officer Fabian Prasetya said, "L'Oréal in Indonesia is committed to continuing to keep up with trends in consumers’ trend and behavior, in order to offer products and innovations that answer the needs of diverse consumers. For this reason, we continue to strive to collaborate with partners who are knowledgeable about the beauty industry, have a vision and mission that is aligned with L'Oréal, and technical capabilities that are continuously updated. From the pitching process, Wavemaker excels in this comprehensive and competitive assessment process."

Wavemaker stands out from other proposals thanks to its strategic and technical capabilities, impressive presentation and ability to use tools for strategic planning and collaborative workflows. L'Oréal Indonesia's collaboration with Wavemaker, which has existed since 2020, is one of the strong reasons for this reappointment. 

"We believe that with their strategic thinking abilities, senior management leadership and reliable team members, Wavemaker will be able to help us realize our business strategy in Indonesia," concluded Fabian. 

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