Inspired by the spirit of avant-garde of its founder, Helena Rubinstein's commitment to innovation is driven by science, with the same ambition as in 1902: to empower women to reach new heights. Avant-garde premium skincare brand, Helena Rubinstein offers women the power of youth with the most cutting-edge and highly concentrated products, for visible efficacy. The ultimate combination of a strong brand heritage and advanced scientific expertise.
"HELENA RUBINSTEIN's success relies on an unwavering commitment to our brand founder's vision: being the most scientific, ultra-luxury skincare brand. Avant-garde is our legacy, our mindset as we pursue our quest for innovative skincare that empowers women to reach new heights."
Stevie Wong
Global Brand President Helena Rubinstein
A unique expertise of cellular skin science
Founded in 1902, the most scientific premium skincare brand, Helena Rubinstein, is benefitting of 120 years of research based on the power of science in beauty. Year after year, the brand has developed its own scientific approach with the ambition to acquire an expertise that has never been equaled: Cellular Skin Science - meaning skincare efficacy at skin cellular level. Cellular Skin Science drives all Helena Rubinstein pursuits, constantly searching for excellence in the fields of new disruptive research territories, new active ingredients, optimized concentrations, always aiming for maximum efficacy. A very unique way of working to push the Cellular Skin Science to the forefront and create the future of advanced skincare.
3 avant-garde pillars with scientific expert endorsements
Powercell, pioneer in native vegetal cells
Powercell concentrates the regenerative power of millions native vegetal cells, powerful enough to recreate a 5X thicker epidermis. Sourced from the extremes of the French Brittany’s Emerald Coast shoreline, native vegetal cells are preciously extracted from a rare plant - Samphire - using a patented biotech process. With the Reinforcing Serum, stronger skin reveals the full power of youth.
Replasty, instant cosmetic intervention
In partnership since 2008, inspired by the expertise of Laclinic-Montreux, Helena Rubinstein created Replasty, a targeted skincare line designed to answer the needs of women seeking to prolong the effects of cosmetic procedures, or to reproduce its anti-aging effects via cosmetic solutions without undergoing clinical interventions. Thanks to an unprecedented 30% clinical dose of Pro-Xylane solution, the iconic Replasty Age Recovery Night – also known as « the Black Bandage » - transfuses the recovery power to target aging scars.
Prodigy Cellglow, cellular reprogramming
Inspired by in-depth research into cellular reprogramming, the secret of the range lies in the use of Edelweiss undifferentiated native vegetal cells which have an infinite regeneration capacity. Hero of anti-ageing and brightening, the Deep Renewing Concentrate - made of an unequalled 10% concentration of Cellular Suprême of EdelweissTM - reveals an instant healthy glow.
At Helena Rubinstein, first class service has always been an obsession and at the heart of the brand experience: from a warm welcome, to personalized beauty consultations, skin diagnosis and the recommendation of skincare and facial routines.
The brand continues to embody this unparalleled legacy with the Skin Tech Interventions experience. A program in 4 dimensions combining advanced skin diagnosis, cutting edge devices, expert treatments protocols and personalized prescription.
An inspiring brand founder, Madame Helena Rubinstein
Born in a Polish-Jewish family, Helena Rubinstein was a woman of firsts who built her empire from nothing. She is credited with creating the first beauty cream, waterproof mascara, and even the concept of « Clinique de Beauté ». This is alongside pioneering feats such as professionalizing the beauty advisor role and defining the three skin types to support women’s understanding of their skin.
Powered by a thirst for knowledge and scientific discovery, Madame partnered with the leading scientists of her time to give women the tools to take back control through their beauty. As she herself exclaimed,.
"Beauty is power,
the most important of all"
HELENA RUBINSTEIN
Introducing
HELENA POWERS
The avant-garde skincare brand Helena Rubinstein launched a new philanthropic initiative: HELENA POWERS. The platform, inspired by its visionary founder Madame, seeks to unlock the inner strengths of women and help them realize their full potential as change-making entrepreneurs.
As one of the first self-made female millionaires, Helena Rubinstein possessed an exceptional entrepreneurial spirit that led her to go beyond what others thought possible to create her worldwide beauty empire. Her empowered mindset makes her not only a role model and a source of inspiration but also living proof of the height's women can reach.
Through HELENA POWERS, this pioneering legacy lives on, offering women who want to start their own business or those in the start-up stage a range of key actions to support them in their entrepreneurial journey. It specifically supports projects that have a positive impact on the environment or society, collaborating with NGO partners to deliver 5 types of actions: bespoke business tutoring, confidence boosting workshops, training, networking, and enhancing visibility through dedicated Female Entrepreneur awards.
In an important moment that marks Helena Rubinstein’s ongoing commitment to empowering women and celebrating Madame’s entrepreneurial legacy. HELENA POWERS embodies its mission to help women to seize their potential and turn their own ambition into a reality.
Brands
HR Lead with Beauty
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