Middle East
L’Oréal- Official Beauty Products and Services Partner at Expo 2020 Dubai
L'Oréal has been named the official Beauty Products and Services Partner for Expo 2020 Dubai, the universal exhibition on the theme of ‘Connecting Minds, Creating the Future’ that expects to attract over 15 million visitors.
With a focus on sustainability, innovation and beauty, L’Oréal will host shows and immersive experiences onsite, about the future of beauty through services driven by personalisation and sustainable innovation.
L’Oréal will operate beauty studios and a pop-up store inside the Expo and offer visitors access to talks and conferences, beauty shows and immersive experiences onsite.
L’Oréal will also have a presence in the French Pavilion, which brings together French companies to showcase the best of what France has to offer in terms of sustainable expertise and innovation.
At the French Pavilion, L’Oréal will host events around women empowerment, climate change, technology and the future of beauty.
“At L’Oréal, our mission is to meet the beauty needs and aspirations of women and men in every part of the world. Our vision of beauty is sustainable, tailor-made and powered by new technologies, to make beauty products and services even more accessible, adapted and inspiring to all. We are thrilled and honoured to partner with Expo 2020 Dubai, which is a perfect place to present our innovations and share our vision of the future with people coming together from all over the world,” says Alexandre Popoff, Executive Vice-President Eastern Europe and Africa, Middle East.