Middle East
Garnier To Empower 250 Million People To Live Greener
The global beauty brand launches educational campaign set to help all of us take one green step
Garnier reveals its next Green Beauty milestone as it launches an educational campaign, dedicated to sustainable consumption. The brand will give consumers access to expert knowledge and real-world advice through an edutainment format.
Empower people to live greener
With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, from Garnier, which aims to encourage and empower 250 million people to live greener on the planet, by 2025.
“To realise the full power of Green Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to make it truly accessible – we’ve done that with the products we create, from solid shampoo with fast rinse technology, cardboard integrated tubes and refillable products - but we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener everyday.”
Adrien Koskas, Garnier Global President
This new commitment from Garnier is the latest in a series of ambitious 2025 targets set to reduce the environmental impact of the brand’s entire value chain.
A commitment to Green Beauty
Plastic &
Packaging
By 2025, Garnier will aim to use Zero Virgin Plastic in all packaging, saving 40,000 tonnes of plastic every year
Solidarity &
Sourcing
By 2025 Garnier will have empowered 1000 communities worldwide as part of our Solidarity sourcing programme
Product &
Formula
By 2022, all plant-based and renewable ingredients will be sustainably sourced.
By 2025, 100% of Garnier’s new products will have an improved environmental profile.
Factories & Manufacturing
100% Carbon Neutral industrial sites by 2025, through the use of renewable energy.
CO2 emissions of industrial sites already reduced by 72%.
Garnier will continue its ambitious sustainable transformation but knowing that 80% of a shampoo’s carbon footprint comes from being used in the home*, it is clear that empowering consumers to understand how they can take action is critical too.
*Based on a Life Cycle Analysis conducted on Garnier Ultra Doux shampoo.
Inspiring the everyday changes to go Green
In the first step of this commitment, Garnier has worked with National Geographic Explorers Rosa Vasquez & Imogen Napper to bring expert knowledge and real-world advice to consumers, inspiring the everyday changes that can make a real difference, and tackle the important question - Can Beauty Go Green?
Today Garnier has already
x2
More than doubled use of recycled plastic in packaging
(3,670 tons in 2019 versus 9,019 tons in 2020)
49%
Almost half of industrial sites now Carbon Neutral
(adding 7 sites compared to 2019)
789
Communities empowered through Solidarity Sourcing program for ingredients
(versus 670 communities in 2019)
97%
Of new or renovated products have an improved environmental or social profile
99%
Of ingredients are vegan
The accessible, edutainment (educational content) will cover key sustainability topics, related to beauty. Subjects such as plastic & packaging, water usage & green sciences will be explained, and practical advice shared all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day to day lives.
To be revealed at the Expo 2020 Dubai, the first piece of educational content will be available from 1st of October on National Geographic with more episodes to be revealed soon.
“We are proud to work with Garnier and help bring this latest Green Beauty commitment to life. Bringing the passion and storytelling talent of National Geographic’s Explorers to help tell Garnier’s stories, while inviting people to understand their own impact on the world and imagine new possibilities is what we do best at National Geographic CreativeWorks.”
Nadine Heggie, VP Brand Partnerships at National Geographic