Middle East
Helena Rubinstein, The Adventure of Beauty Exhibition
After New York in 2015 and Vienna in 2017, the exhibition “Helena Rubinstein. The Beauty Adventure” is hosted in Paris at the Museum of Art and History of Judaism from March 20h to August 25th 2019 and has been awarded “2019 National Interest Exhibition” by the French Ministry of Culture.
A visionary woman and iconoclast in every area in which she became involded, Helena Rubinstein’s itinerary and temperament showed audacity and intuition pushing back the limits of cosmetic efficacy and offering women the power of beauty.
The Helena Rubinstein brand has, for the past 10 years, assembled several thousand patrimonial pieces (photos, articles, products…), to which have been added numerous sculptures and paintings, making this exhibition possible, and retracing chronologically and geographically the journey of this exceptional entrepreneur whom Jean Cocteau called “The Empress of Beauty”.
Helena Rubinstein is one of the very few brands in the cosmetic industry that is over a hundred years old (founded in 1902) and possesses such a rich heritage from its founder. A truly unique legacy that inspires the brand everyday.