Middle East
L’Oréal Paris gives voice to women with the Worth It Show, live from the Cannes Film Festival
L’Oréal Paris – official Cannes Film Festival makeup partner for 21 years – announces The Worth It Show, a unique live talk-show inspired by the iconic message of the brand.
From May 8th to May 14th, a week of seven shows broadcast live from the legendary Martinez Beach, will host the most iconic brand ambassador’s actresses but also renowned personalities to honour and give voice to women from the cinema industry.
Accessible to all festivalgoers and the public on the Croisette, The Worth It Show by L’Oréal Paris is a public-facing moment that pays homage to cinema and beauty, both at the heart of the brand’s DNA.
Celebrating women’s empowerment
Through this unique public agora, L’Oréal Paris decided to open up a conversation about women’s empowerment. A powerful moment during the Cannes Film Festival to bring women’s voices to all and unveil the women behind the actresses, with their stories, their triumphs and the obstacles on the way to feeling worth it.
To take this first-of-its kind Cannes experience further, L’Oréal Paris opens the L’Oréal Paris Beauty Bar: a public pop-up store where the brand showcases its beauty excellence to the public: creative workshops, one-on-one sessions with make-up artists, and latest products discovery.