Middle EastL’Oréal USA joins U.S Plastics pact
to accelerate progress toward American circular economy for plastic
In line with the Ellen McArthur Foundation’s vision of a circular economy for plastic, which unites more than 850+ organizations, underpinned by common definitions and concrete targets, the U.S. Plastics Pact brings together plastic packaging producers, brands, retailers, recyclers, waste management companies, policymakers, and other stakeholders to work collectively toward scalable solutions tailored to the unique needs and challenges within the U.S landscape, through vital knowledge sharing and coordinated action.
In joining the U.S. Plastics Pact, L’Oréal USA has committed to deliver these four targets:
1. Define a list of packaging to be designated as problematic or unnecessary by 2021 and take measures to eliminate them by 2025.
2. By 2025, all plastic packaging is 100% reusable, recyclable, or compostable.
3. By 2025, undertake ambitious actions to effectively recycle or compost 50% of plastic packaging.
4. By 2025, the average recycled content or responsibly sourced bio-based content in plastic packaging will be 30%.
Going beyond the U.S. Plastics Pact’s targets, L’Oréal has notably committed that by 2025, 50% of the plastic used in its packaging would be from recycled or biobased sources (100% by 2030).
Progress of the U.S. Pact will be tracked through WWF’s ReSource: Plastic Footprint Tracker, which provides a standard methodology to track companies’ plastic footprints and publicly report ontheir plastic waste commitments each year. The report will be made publicly available each year.
"This is an exciting step on the journey towards a circular economy for plastic in the United States, one that keeps plastic in the economy and out of the environment”
Sander Defruyt, Lead of the Ellen MacArthur Foundation’s New Plastics Economy initiative.
The next step for the U.S. Plastics Pact will be to create a roadmap, laying out the steps to achieving the targets outlined above. “This effort will not only help to create solutions in the US, but across the world, as part of our global network of Plastics Pacts. We are looking forward to working with all those involved to drive real change, by eliminating problematic and unnecessary plastic items, innovating to ensure all plastic packaging is reusable, recyclable, or compostable, and circulating it in practice. We encourage others to join us on this journey towards a United States free of plastic waste and pollution." says Sander Defruyt, Lead of the Ellen MacArthur Foundation’s New Plastics Economy initiative.
In August, a collaborative led by The Recycling Partnership and World Wildlife Fund (WWF), launched the U.S. Plastics Pact as part of the Ellen MacArthur Foundation’s global Plastics Pact network.
The U.S. Plastics Pact is a major initiative to unify diverse public-private stakeholders across the plastics value chain to rethink the way we design, use, and reuse plastics, to create a path toward a circular economy for plastic in the United States.
The U.S. Plastics Pact brings together companies, government entities, non-governmental organizations (NGOs), researchers, and other stakeholders in a pre-competitive platform for industry-led innovation. It will drive collaborative action and deliver a significant system change toward a circular economy for plastic, enabling companies and governments in the U.S. to collectively meet impactful goals by 2025.
As a partner of the Ellen McArthur Foundation, L’Oréal has been actively involved in the foundation's work on plastic use, in addition to its own longstanding goals on sustainably packaging.
“L’Oréal is committed to doing our part to protect the planet from the global climate crisis we are facing, and a key part of the transformation will be to identify opportunities to implement circular economy principles across our business.
Packaging is a tangible way we can demonstrate our sustainability transformation and we need the partnership of all of our brands and employees to make this happen.
We know that the impact of our global sustainability commitment, L’Oréal for the Future, will reach its full potential through collaboration—across our entire value chain, our industry and beyond to find advanced to solutions to meet the needs of society today.”
Danielle Azoulay, VP, CSR and Sustainability, L’Oréal USA.
