Middle East
Celebrating Pride month with L'Oréal
Pride: more than a month, a movement
For this year's Pride Month Campaign, L'Oréal Groupe invited employees to volunteer and share their 'coming out' stories. We'd like to share with you four profiles of lorealiens, speaking from their hearts about what it means to be "out and proud in the office". They discuss:
• Why they chose to be out at work
• How they did it
• Their key learnings and advice for others.
These moving videos are a testament to our culture of inclusivity, but also the enduring importance of Pride as a celebration of all LGBTQI+ voices.
Discover the stories of Joe, Aude, Flavie & Michael .
“People who mind will not matter, people who matter won’t mind”
Joe's coming out story is quite unique
He first came out at work at L'Oréal thanks to an ally colleague, before revealing himself to his personal and family sphere.
Discover his story
“The right time to do it is YOUR right time”
And it’s now for Aude who chose this very campaign to come out in a strong, moving and very useful testimony! We deeply thank her for her trust and engagement and are honored of this testimony.
In her words “I feel ready to be truly myself “.
Discover her story
“I wanted to do this campaign because we need role models”
Flavie has not always been “out at work”, she needed a trailblazer to overcome her fears and make the first step. At L’Oréal, she can finally be who she is.
If Flavie missed role models when she needed some, she surely is one for all the women.
Discover her story
“Your happiness is what matters most”
Michael joined L’Oréal Groupe in 1999 and immediately chose to be out. When he progressed into leadership functions, he asked himself how to manage #BeingOutAtWork.
Through his role as Global HR, Michael ensures that everyone can be themselves at L’Oréal.
Discover his story
All of the Group’s brands are aligned in our commitment to DE&I. Here are a few recent initiatives working to promote the rights of LGBTQIA+ people:
Kiehl’s
is the official sponsor of the New York Pride March since 2010. In 2017, Kiehl’s raised up to $35,000 for The Tegan and Sara Foundation, The Hetrick-Martin Institute, Ali Forney Center and The Lesbian, Gay, Bisexual & Transgender Community Center.
Read more about Khiel's commitment
NYX
is committed to fight LGBTQIA+ discrimination and launched its brand cause: Proud Allies for All, in partnership with the Los Angeles LGBT Center, in 2020. In 2022, in France, NYX Professional Makeup in collaboration with TÊTU has created a program of training and awareness in support of the LGBTQIA+ community.
Discover NYX's Proud Ally for All
Viktor & Rolf
launched in 2021 a long-term partnership with global not-for-profit GLAAD. Through this partnership, Viktor & Rolf hopes to amplify voices of the LGBTQ+ community, raise awareness and contribute to positive change.
Discover Viktor&Rolf Partnership With GLAAD
Redken Canada
with It Gets Better launched Empowerment Through Hair in 2021, a program which places a spotlight on people usually not put forward and usually not focused on, celebrating their uniqueness and beauty. In 2022, Redken Canada donated $20,000 towards a Transgender Awareness Toolkit, which included social media posts, an education guide, and a capstone video. In 2023, the brand is working on high school program co-creating with It Gets Better Canada to focus on in-person anti-bullying workshops related to gender identity and the LGBTQIA+ community. The brand is contributing $50,000 towards this program, which will help to hire ambassadors from across Canada to provide tangible support and education for high school students on this important topic.
Discover Redken partnership with It Gets Better
Matrix
welcomes and celebrates all humans and all hair types, was the corporate sponsor for the CENTER Gala in February 2020 and works and has worked with many influencers and celebrities from the LGBTQ+ community, including Peppermint, Laverne Cox and Rita Baga.
Beauty Give Us Confidence in Who We Are and Who We Want To Be
