The Inside Scoop on Indonesia
Indonesia, a huge archipelago of 13 466 islands, is today the 4th most populated country in the world. It is also one of the youngest, with an average age of 29 years. This active population, urban and digital, perfectly combines tradition and modernity, especially in the field of beauty.
A fast growing market
Present in Indonesia since 1979, L’Oréal strives to offer local consumers the best of beauty according to their needs and expectations. Home to a young population of 262 million inhabitants in which 51% use the internet, Indonesia is the fastest growing mass market for L’Oréal. There are currently 15 L’Oréal brands available in the country and Indonesia is the number one market for both luxury, professional products and men’s face care. The market has already doubled in size the last ten years and shows no sign of slowing down.
