Middle East
Brandstorm 2019: L’Oréal offers an immersion at Station F
With more than 40 000 students from 65 countries and 10 000 innovations proposed, the 2019 edition of the Brandstorm competition hit the roof once again. 53 teams were invited to pitch their project for a semi-final in the form of a “Tech Fair” which was taking place on May 23, in Paris.
Elaborated with the dermo-cosmetic division of the Group, the 2019 challenge invited students to propose an innovation in the field of skincare for health centric consumers, using connected technologies. And, for the first time, the group awarded the winners with the prize of Intrapreneurship which offers a 3 months immersion program at Station F, the biggest startup campus of the world where they will benefit from L’Oréal experts help.
This year, it’s an Indonesian team who was awarded for their children’s wristlet, connected and featuring multiples skin sensors to analyze and treat eczema, who will go to Station F. The three students will be able to test and demonstrate the feasibility of their concept, with as an ultimate reward: the prototyping of their project by a L’Oréal entity.
With this immersion, the Group pursue the development of new generations of entrepreneurs of the beauty market.
The Brandstorm competition is, by the way, a key element in the recruitment ecosystem at L’Oréal. By giving the students a concrete experience, this competition allows, better than any interview, to detect the skills and abilities we are looking for in the Group, like the innovation spirit, ambition, hardworking capabilities or the audacity to take risks and play collective.
The game has however evolve along the years. From a marketing competition when created in 1992, Brandstorm has become an innovation competition integrating multiple dimensions, like Tech and digital and some bigger issues such as CSR. An evolution, which correspond to the younger generations expectations but also to the Group’s evolution and its positioning as Beauty Tech company, qui requires skills more and more diverse and hybrid profiles. Like every year, about 200 participants will integrate L’Oréal, in the form of an internship or a recruitment.