Beauty Tech | L'Oréal Group | Science & Technology
L'Oréal, in partnership with global neurotech leader, Emotiv, launches new device to help consumers personalize their fragrance choices
On the occasion of International Fragrance Day, L'Oréal, the beauty and fragrance world leader, and EMOTIV, the leading neurotechnology company, announced today a strategic partnership in beauty, to help consumers make accurate and personalised choices around their fragrance desires. The partnership which combines an Emotiv neurotech device with proprietary scents and algorithms by L’Oréal.