L'Oréal Group | Finance | Brands
L’Oréal signs an agreement to acquire Youth to the People, a California-based skincare brand inspired by superfood extracts
L’Oréal signs an agreement to acquire Youth to the People, an American skincare company based in California.
Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes. The brand is inspired by their grandmother, Eva, who started a professional skincare line 40 years ago, utilizing plant extracts and innovative active ingredients. The brand’s growth has been supported by its investors, Sandbridge Capital, Strand Equity and Carisa Janes.