L'Oréal X Minds Sustainability Week Collaboration

With the theme “What Sustainability means to me”, our employees partnered with the beneficiaries from Movement for the Intellectually Disabled of Singapore (MINDS) to draw and design the patches, while photographers from @InstaSG were invited to document the process.

The photos were printed for the photo exhibition which took place at The Deck, which is made of recycled sea containers.

Reusable and eye-catching, members of the public and parents of MINDS beneficiaries also received shoe patches from this meaningful collaboration that can be used on shoes, eco-bags and even as a brooch on shirts.