Discovering ModiFace

ModiFace, founded by University of Toronto engineering professor Parham Aarabi, became a global market leader in augmented reality and artificial intelligence for the Beauty industry.

We recognized the power of ModiFace as we transform to a digitally augmented beauty company.

We acquired ModiFace in 2018 – a major step in reinventing the Beauty experience for you and the first time ever L’Oréal acquired a tech company.

With more than 50 engineers, researchers and scientists, ModiFace is the heart of our digital services innovations for our consumers.

Together with our R&I, Digital and IT departments and our brands, ModiFace is innovating in augmented reality and artificial intelligence at a scale and speed that's unique in the Beauty industry.

Our goal? To surpass expectations, providing a truly immersive and personalized customer experience through technology. From virtual try-on to smart mirrors in stores and to our newest device, Perso, ModiFace empowers you to discover, try and choose products which best match your needs.

Data compliance and ethics of data are integrated by design into our technologies which do not allow identification of individuals. We fully respect the highest legal standards to offer services based on trust.

With ModiFace, we are reinventing the Beauty experience through technologies such as voice, Augmented Reality and Artificial Intelligence. “Services are the new gateways for discovering our brands and products,” says Lubomira Rochet, our Chief Digital Officer.

Our skin diagnostic analyzes your skin condition and produces a customized beauty routine, based on scientific research combined with a ModiFace AI algorithm. With ModiFace Virtual Try-on, you can try on hundreds of looks in a matter of minutes.

Our technology caters to all skin tones and shows a look from different angles in real time. Whether buying in-store or online, ModiFace is key to your satisfaction in the digital age.