Frédéric Ritter, General Manager L’Oréal Luxe Switzerland

Of French nationality but of Alsatian origin, Frédéric joined L'Oréal in Germany in 1996 after an internship at the end of his studies. As a graduate in Political Science, Business Law and of a French Business School, he completed a marketing career which led him to manage the development of the Biotherm brand in the Asia-Pacific zone and then to take on the role of Marketing Director for Biotherm Germany.

This experience led him then to the position of Marketing Director Europe 5 for the same brand. With a strong interest in business, he decided to enrich his career path with significant commercial experience as Regional Sales Manager for Lancôme France.

He arrived in Switzerland in 2010 as General Manager Lancôme, before taking part in the creation of the position of Sales Director Luxury Division and taking the lead. In 2015, he was appointed Deputy Managing Director of the Division in charge of Retail and Sales. Since the end of 2020, he is Managing Director of the Luxury Division.