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Earth Month Spotlight: Hairstylists For the Future
Styling hair with care for both people and planet.
L’Oréal’s Professional Products Division (PPD)continues its commitment to sustainability with the Hairstylists for the Future program, an initiative that aims to empower our partner hairstylists to embrace sustainable practices in their workspaces and salons.
Sustainable Solutions Across Waste, Water, and Energy
In North America, the program focuses on three pillars: waste management, water conservation, and renewable energy adoption. Recognizing the diversity of waste management systems across the region, L’Oréal partners with organizations like Green Circle Salon and TAIS to provide tailored waste collection and recycling solutions for salons.
By diverting salon waste from landfills, which includes natural materials like hair and any food scraps, these partnerships support a key target of L’Oréal for the Future to have 100% of waste generated in our sites recycled or reused by 2030.
Transitioning to Renewable Energy
To address energy consumption, PPD collaborates with community solar vendor Ampion to facilitate the transition to renewable energy for salons. According to Ampion, 75% of U.S. households are not eligible for rooftop solar panels due to strict property requirements. But through community solar programs, salons can access solar power generated locally, reducing both their environmental impact and energy costs. Switching to renewable energy can save each participating salon an average of 24% of their overall environmental impact.
With no sign-up fees and cost savings on electricity bills, this initiative aims to democratize renewable energy adoption among salon owners. Louis Baffet, a sustainability lead for PPD in North America, emphasizes the significance of community solar, stating, “With this partnership, salons can subscribe to a portion of solar power generated by a project in their local community that’s equivalent to their energy use.” PPD is currently piloting this program with 10 salons and all SalonCentric stores in participating states. It will then be progressively extended to all partner salons.
Managing Water Responsibly
Water conservation is also a key focus area of Hairstylists for the Future, thanks to the L’Oréal Professionnel Water Saver, powered by sss, the Swiss start-up and water tech pioneer that was formally acquired by L’Oréal earlier this year. This innovation, awarded at CES 2021, supports salons by providing a solution to reduce water their consumption by up to 69%, compared to standard salon showerheads. Since 2023, the sustainable showerhead has been rolled out to more than 10,000 professional hair salons across Europe and the Middle East, helping save more than 48 million gallons of water, equivalent to 72 Olympic-sized swimming pools.
As water scarcity concerns rise, this technology equips salons to adapt to changing environmental conditions while reducing operating cost.
