Middle EastL'Oréal USA Celebrates Pride 2021 By "Sharing Pride"
L’ORÈAL USA CELEBRATES PRIDE 2021 BY “SHARING PRIDE”
The beauty leader and its network of over 11,000 employees comes together to spread awareness, support and celebration for the LGBTQ+ community
NEW YORK, NY (June 10, 2021) — L’Oréal USA and its family of brands have launched Sharing Pride – an initiative to celebrate Pride 2021 and the beauty of individuality and self-expression. Sharing Pride is a campaign in two parts: first, a digital call to action for employees across the organization to share the stories of how they share pride this June and year round, and second, a give-back effort in which L’Oréal USA matches all employee donations to organizations supporting LGBTQ+ initiatives and activations—including The Ali Forney Center, which protects LGBTQ+ youths from the harms of homelessness, and the Trevor Project, the national 24-hour, toll free confidential suicide hotline for LGBTQ+ young people under age 25.
In spring 2021, L’Oréal USA became a Founding Donor to the National Pulse Memorial & Museum, a 501(c) 3 incorporated by the owner of Pulse nightclub, established to create a sanctuary of hope following the 2016 tragedy. Through a $400,000 donation to support the nonprofit's 49 Legacy Scholarship program, L’Oréal USA pays tribute to four of the victims who pursued a career in the beauty industry by providing four annual scholarships in perpetuity.
Alongside corporate endeavors, many of L’Oréal USA’s 35+ brands are supporting LGBTQ+ causes, including the following initiatives:
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L'Oréal USA is a Platinum-level sponsor of NYC Pride 2021. Together, 13 L'Oréal USA brands collectively pledged $120,000 to continue its tradition of support for Heritage of Pride and a future without discrimination.
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Essie, L’Oreal Paris, Maybelline New York, and NYX Professional Makeup are collectively supporting the Ali Forney Center. Together, the brands have launched a limited-edition Pride for All beauty collection at 1,000 Target stores and will donate $100,000 from sales to support the center’s mission.
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Viktor&Rolf has announced a long-term partnership with GLAAD, starting with a digital campaign launch: Free to Love, Free to Be Me. The campaign features a group of talented LGBTQ+ influencers who share a closer look into their stories and experiences within the community.
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Kiehl’s has pledged to donate $120,000 to its partner The Trevor Project; a portion of sales of their limited-edition Pride Ultra Facial Cream will be donated to the organization.
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Ralph Lauren Fragrances is continuing its partnership with Stonewall Community Foundation with a donation and is supporting the LGBTQ+ community through sales of its Polo Red Pride Edition and Ralph Pride Edition.
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Maybelline New York has made a donation to GLSEN, an organization that works to end discrimination, harassment and bullying based on sexual orientation, gender identity and gender expression and supports LGBTQ+ cultural inclusion and awareness in K-12 schools.
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La Roche-Posay has provided grants to Outcare Health, the nation’s first comprehensive resource for LGBTQ+ healthcare, and Homeward NYC, which serves homeless young families, seniors and LGBTQ+ young people overcoming abuse and discrimination. La Roche-Posay, along with a group of LGBTQ+ doctors, will additionally sponsor a twice-annual Skin Health Clinic for the residents of the Homeward NYC community.
L’Oréal USA's inclusive workplace culture is supported through employee-driven Think Tanks, open forum discussions and internal activations. OUT@L’Oréal, L’Oréal USA's LGBTQ+ think tank, works to foster an inclusive employee environment and drive awareness and recognition across the community. OUT@L’Oréal has more than tripled in size since its founding in 2017 and today stretches across 20 L’Oréal USA sites across the country.
“During Pride, you catch a glimpse of a better and more joyful world. The pandemic has been very difficult for everybody, and this year at Pride my hope is that we all take the opportunity to educate and to spread the love.”
Patrick Kullenberg, Global Brand President of IT Cosmetics & Executive Sponsor of the OUT@L’OréalThinkTank
Through thoughtful programming, education, and support, L’Oréal USA and the L’Oréal Group have received recognitions for efforts to create an environment of diversity, equity and inclusivity.
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L’Oréal USA scored a perfect 100 on the 2021 Human Rights Campaign (HRC) Foundation's Corporate Equality Index (CEI) earning it the designation of a "Best Place to Work for LGBTQ+ Equality" for the fourth consecutive year
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L’Oréal Group achieved recognition in Bloomberg’s 2021 Gender-Equity Index for the fourth consecutive year
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L’Oréal Group earned a top 20 ranking in the 2020 Forbes Best Employers for Diversity in America and was featured as a Top 10 ranking in the 2020 Refinitiv Diversity & Inclusion Index. The achievement recognizes the top 100 global organizations on a wide-ranging set of Diversity & Inclusion metrics among the over 9,000 international organizations it assesses.
L’Oréal’s Sharing Pride campaign is being shared across its social channels beginning June 15th. Watch the video Sharing Pride here.
About L’Oréal USA
L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world’s leading beauty company. Through its management of over 35 iconic beauty brands, L’Oréal USA has generated more than $7 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L’Oréal USA’s commitment to growth is generated through sustainable innovation and driven by the company’s L’Oréal for the Future ambition which demonstrates sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.