Middle East
L’Oréal USA Appoints Dave Kersey as Senior Vice President of Media in the United States
The appointment underscores the beauty leader’s commitment to strengthening its digital marketing leadership in the US market.
New York, NY, September 30, 2024 - L’Oréal USA today announced the appointment of Dave Kersey as Senior Vice President of Media in the United States. In this role, Dave will report to Chief Digital & Marketing Officer for the United States, Han Wen.
Kersey joins the Groupe from GSD&M, a fully integrated agency within Omnicom Media Group. He brings over 20 years of seasoned media and advertising experience to the team having led major organizations across several industries including hospitality and entertainment.
“We’re thrilled to welcome Dave, whose expertise and passion will undoubtedly support L’Oréal’s continued digital transformation,” said Han Wen, Chief Digital & Marketing Officer for L’Oréal USA. “His insights on the evolving media landscape will be instrumental in positioning L’Oréal as an industry leader, delivering the most innovative and engaging experiences for our consumers.”
Before joining GSD&M, Kersey cultivated a diverse portfolio, supporting some the biggest brands such as Disney and Intel at top agencies including Dentsu, OMD Worldwide, and Horizon Media. Currently, Kersey lends his expertise as a valued member on prominent agency councils including Magnite and LG Ad Solutions.
About L’Oréal USA
L'Oréal USA is the largest subsidiary of the L'Oréal Group, the world’s leading beauty company. Through its management of over 35 iconic beauty brands, L’Oréal USA has generated more than $10 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L’Oréal USA’s commitment to growth is generated through sustainable innovation and driven by the company’s L’Oréal for the Future ambition which demonstrates sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 12,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.