Stephan Bezy, International General Manager at Yves Saint Laurent Beauté

I’m Stephan Bezy, International General Manager at Yves Saint Laurent Beauté 

Choosing a fragrance is a personal journey.  

And this journey begins with how you feel, your emotions. 

As a key fragrance player, it is our role to ELEVATE consumer experience and shape the future of the fragrance market BEING true to Mr Saint Laurent’s spirit who was always ahead of time and Beauty Tech is instrumental in achieving this. 

Scent-Sation is a new, immersive experience that connects your emotions with scent preferences.

Using cutting-edge technology with our partner, EMOTIV, we wanted to offer to our YSL Beauty consumers the opportunity to better know their olfactory preferences based on their emotions. 

YSL SCENT-SATION is a state-of-the-art, in-store experience leveraging neuroscience to provide personalized fragrance advice.