Middle East
Discover L’Oréal Brandstorm 2024 mission
What is L'Oréal Brandstorm ?
L’Oréal Brandstorm is L’Oréal’s Group's signature innovation competition for all under 30 and the only certified youth innovation competition* worldwide. Brandstorm is one of L’Oréal’s longest-running programs, dedicated to helping youth kickstart their careers. Thousands of its Alumni have found full time jobs in L’Oréal, including the company’s Chief Web3 and Metaverse Officer Camille Kroely. In 2022 alone, 500 participating youth found their first career opportunities through their participation in Brandstorm.
In partnership with Salesforce, L’Oréal Brandstorm provides online and offline upskilling and coaching for all participants, through teamwork, masterclasses and online resources developed by L’Oréal subject matter experts.
*Certified by EOCCS, the first international quality benchmark for online courses
L’Oréal Brandstorm 2024
In the 2024 edition, L’Oréal Brandstorm partnered with the Professional Products Division and invited participants to reinvent the future of professional beauty through tech. Three playing fields to explore: augmented beauty services, the new point of experience and e-commerce of the future! All projects submitted must keep stylists at the heart; be driven by tech, data or gen AI; elevate consumer experience, reach & personalization, and finally, be ethical, inclusive and sustainable by design.
L’ORÉAL BRANDSTORM 2024 WINNERS
Team PROtect, representing France, were announced as the winners of L’Oréal Brandstorm 2024, following the juried finals held in London’s historic Riverside Studios. PROtect triumphed with their innovation, a wearable device that monitors the physical health of professional hairdressers, winning a three-month mission at the L’Oréal Groupe HQ in Paris where they will work on a dedicated assignment.
