L'Oréal Paris étend l'impact de Stand Up contre le harcèlement de rue en lançant sa formation sur Roblox

All over the world, 80% of women have already experienced sexual harassment in a public space at least once in their lives. And for 52% of respondents, women are sometimes to be blamed for situations of sexual harassment in public spaces due to their attitudes, behavior, or appearance.

47% of women have personally experienced sexually suggestive or intrusive comments or jokes about their appearance, clothing, anatomy or looks in a public space.

To avoid these types of situations, 60% of them adapt their clothing or appearance in public spaces.

Those are the findings of a new international survey conducted by Ipsos for L’Oréal Paris on sexual harassment in public spaces in 2023.

Those figures show the crucial need to shift the mindset on sexual harassment. Because despite the worldwide prevalence of this issue, misconceptions remain. Sometimes, women end up blaming themselves for being harassed, when in reality, it’s never their fault.

And this is why, for International Anti Street Harassment Week, L’Oréal Paris unveils its new hero movie for its “Never your fault.” campaign.True to its mission, L’Oréal Paris, through this new campaign, aims to empower women and remind them of their right to be who they are.

“L’Oréal Paris has always given power to women, championed and celebrated women’s empowerment aiming to create a world where women are visible, powerful, decision makers. A large study shows that 2 women out of 3 are changing their physical appearance to avoid street harassment. That’s the reason why L’Oréal Paris launched this new “Never your fault” campaign, shifting the mindset on sexual harassment. The message to women is “It’s never your fault, your clothes, nor your make-up. And everyone should be reminded of it. Every day.”

Delphine Viguier-Hovasse, Global President of L’Oréal Paris