Our History
The adventure of Beauty
1909-1956
The first step, constructing a model
In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L’Oréal Group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers. With this, the founder of the Group forged the first link in what is still the DNA of L'Oréal: research and innovation in the service of Beauty.
© DR / L'Oréal Heritage
1957-1983
On the road to the Grand L’Oréal
© DR / L'Oréal Heritage
These are the formative years of “Le Grand L’Oréal”.
At the instigation of Chairman François Dalle, the Group starts to expand internationally. Strategic brand acquisitions mark the beginning of a period of spectacular growth for the company and emblematic products come into being.
Our motto becomes “Savoir saisir ce qui commence” (seize new opportunities).
1984-1987
Beauty is a scientific adventure
Charles Zviak, a research and development pioneer succeeds François Dalle. These years are marked by a great period of growth for us, mainly driven by the significant investments made by our group in the field of research.
Alongside these efforts are strategic product launches that not only make history, but also succeed in strengthening our Group’s brand image.
1988-2005
Become number one in the beauty industry
2006-Today
Diversity of Beauty worldwide
With our portfolio of powerful international brands, we enter the 21st century by embracing diversity and inclusion in our global growth agenda.
In addition to the business dimension, the new L’Oréal is characterized by new ethical and socially responsible initiatives.
We continue to make new acquisitions to cover the world’s varied cosmetic needs, and to carry out initiatives that are socially, environmentally and digitally responsible, underlying the interests of sustainable development for all.
Group
Visionaries: John Kiehl, Aaron Morse, Irving Morse
