La Roche Posay and Vichy: the first DermaCenter in Roissy Charles De Gaulle

In order to win over a new, international clientele, world dermocosmetics leaders La Roche Posay and Vichy are now present in the Skincare section of Lagardère Travel Retail’s Buy Paris Duty Free store in terminal 2E-L of Roissy Charles De Gaulle airport.

This is the 30^th Travel Retail DermaCenter, and the first in a French airport. The DermaCenter was created in response to international airport consumers’ increasing interest in dermocosmetics products, grounded in the idea that beauty is linked to health.

It presents the same design codes as those of a French parapharmacy in order to project a brand image of efficacy and trust.  Customers enjoy personalised two-step support as they make their purchase with the “Healthy Skin Check-Up”. It consists of a 3-minute analysis of the skin’s condition with the DermAnalyzer device that allows the DermoAdvisors to then diagnose clients and offer personalised recommendations and tips.

The first DermaCenter, which opened in the DFS T Gelleria Chinahem in Hong Kong airport in November 2014, marked the beginning of dermocosmetics brands’ presence in Travel Retail. Other DermaCenters have since been opened in airports located in Asia, Europe, and Latin America.