Middle East
Discover L’Oréal Brandstorm 2025 mission
What is L'Oréal Brandstorm ?
L’Oréal Brandstorm is L’Oréal’s flagship innovation competition for the under-30s and the only certified youth innovation competition* in the world. Brandstorm is one of L’Oréal’s longest-running programs, dedicated to helping young people kick-start their careers. Thousands of alumni have found full-time employment at L’Oréal, every year almost 500 young participants find their first career opportunity through their participation in Brandstorm.
*Certified by EOCCS, the leading international quality benchmark for online courses.
L’Oréal Brandstorm 2025
For the 2025 edition, L'Oréal Brandstorm partnered with the Consumer Products Division, this year's mission focuses on:
MEN. BEAUTY & CARE. GAME ON
THROUGH TECH, PRODUCTS AND BEYOND
What's New in 2025?
Brandstorm is raising the bar! This year, we're not just looking for great ideas, we're seeking exceptional talent. For the 1st time, participants will be evaluated based on the five key drivers of potential, offering a unique opportunity for individuals to showcase their skills and passion. Culminating in an international final in Paris with Alexis Perakis-Valat, as the Brandstorm president.
The international winners will be recruited as L'Oréal Seedz and will come to Paris for a 3-month Inside L'Oréal Accelerator mission, where they will discover L'Oréal and test the feasibility of their project.
L’ORÉAL BRANDSTORM 2024 WINNERS
Team PROtect, representing France, were announced as the winners of L’Oréal Brandstorm 2024, following the juried finals held in London’s historic Riverside Studios. PROtect triumphed with their innovation, a wearable device that monitors the physical health of professional hairdressers, winning a three-month mission at the L’Oréal Groupe HQ in Paris where they will work on a dedicated assignment.
