Middle East
Professional Products Division
Bring professional beauty to all
Professional Products at a glance
The Professional Products Division found its roots within L’Oréal 115 years ago. Since then, our mission has always been to bring professional beauty to all, by leveraging the expertise and creativity of hairstylists.
This spirit of innovation and deep-rooted collaboration with hairstylists has always defined our DNA. We all have a clear mission: to bring professional beauty to all. This mission drives everything we do, ensuring that our products and services empower hairstylists to create exceptional and tailor-made beauty experiences.
Today, people expect more from their hairstylist: they want a stylist who cares for more than their hair. At the L’Oréal Professional Products Division, we support hairstylists to always help customers feel better.
We create professional beauty products that benefit our consumers: for professional hair experiences with always more innovation.
We create professional beauty that benefits our hairstylists, to access our world of innovation for their profession’s changing needs and with an open education approach that puts us in direct contact, online- and offline.
We create professional beauty opportunities that benefit communities, supporting people who will embrace the profession, helping pioneer the next generation of talents.
We work for the better benefit of the planet, advancing on water consumption, plastic reduction, and among other commitments.
We work for the better benefit of the planet, advancing on plastic reduction and pioneering green delivery among other commitments. And we bring benefits to our employees to feel respected, empowered and proud.At L’Oréal Professional Products Division, we bring professional beauty to all. Every hairstylist. Every customer. Everyone.
Omar Hajeri
President - Professional Products
115
years of avant-garde
3.5
million partner hairdressers
400K
partner salons
Powerful brand portfolio
We have the strongest brand portfolio of the professional beauty industry. We cover all hair needs at all price points.
Omnichannel strategy
We have unleashed the power of our brands. We capitalize on our strong salon footprint and we accelerate in e-commerce and specialty retail.
Tech as our accelerator
Tech is redefining our value proposition towards hairstylists & consumers. Tech is reinventing the way we develop our products, the way we serve our stylists, the way we protect our planet
Step inside a world of care
Always in trusted hands. At L’Oréal PPD, we’re reinventing the consumer salon journey. From welcome to consultation, blending digitized tools and sensorial rituals, we’re working step-by-step with hairdressers to transform every part of the service with the personalized care only a professional can deliver.
Creating customization services to suit both hair and mood on the day, the stylist first assesses the customer's hair then mixes the best care on the spot. With one-to-one personalized expertise, every visit becomes unique. For the wow - superior results salon consumers see and feel - together with relaxed and memorable experiences every time.
Pioneering the sustainable transformation of the professional beauty
For many years, the Professional Products Division has been committed to a sustainable transformation. Contributing to the Groups’ program on sustainability, L'Oréal For the Future, our goal is to embed sustainability throughout our value chain from our products’ packaging and formulas to their production and transportation.
Our Division is going even further with the launch of the Hairstylists for the Future program.This initiative will continue to transform the hairstyling industry and engage all hairstylists in the sustainable transition. The three main pillars of the program are to reduce the water consumption in salons, assist with the transition to renewable energy and help manage waste responsibly through recycling programs.
All you want to know about our ingredients
Questions about the composition of our products? Discover all our answers about our ingredients (quality, safety) and our glossary.
Hairdressing is an art form. We won't mass produce hairstyles. Hairdessers, their expertise, will always play a role. L'Oréal is entirely at their service.
Eugène Schueller- Founder of L'Oréal