Middle East
In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change. A manifestation of boldness and singularity, defined by clashes of color and style, a liberation from convention, and a defiance of the norm.
Authenticity remains the foundation, driving the creation of icons in makeup, fragrance, and skincare. These signatures are born from the heritage of M. Saint Laurent, the visionary who shaped the cultural zeitgeist for generations.
Today, YSL Beauty forges the beauty of tomorrow through effortless attitude and fierce determination. This is unapologetic beauty that moves lines and audaciously pushes boundaries. Young. Edgy. Luxury.
Stephan Bezy
Global Brand President YSL Beauty
M. Saint Laurent once said, “I contributed to the transformation of my era”. Today we honor this heritage, by pushing the boundaries, playing with tensions and creating daring beauty that dresses change. A Parisian chic elegance, bold and unapologetic, igniting the vision that everyone can draw their own definition of beauty with a confident stroke. Because true confidence isn’t found in a mirror, it’s ignited from within. Audacious and modern, in the here and now, YSL Beauty empowers you to live life by your own rules.
Stephan Bezy
Global Brand President YSL Beauty
Stephan Bezy
M. Saint Laurent once said, “I contributed to the transformation of my era”. Today we honor this heritage, by pushing the boundaries, playing with tensions and creating daring beauty that dresses change. A Parisian chic elegance, bold and unapologetic, igniting the vision that everyone can draw their own definition of beauty with a confident stroke. Because true confidence isn’t found in a mirror, it’s ignited from within. Audacious and modern, in the here and now, YSL Beauty empowers you to live life by your own rules.
2014
Creation of the Ourika Community Gardens in the foothills of the Atlas Mountains.
2019
Launch of Libre, the fragrance of freedom, embodied by Dua Lipa.
2020
Introduction of "Abuse is Not Love," a global initiative to fight intimate partner violence.
Fragrance signatures inspired by freedom and unapologetic authenticity.
High-performance makeup defined by bold audacity and a daring edge.
Science-led skincare infused with potent botanicals from the Ourika Community Gardens.
The Ourika Community Gardens
Since 2014, at the foot of Morocco’s Atlas Mountains, YSL Beauty has cultivated the Ourika Community Gardens. The initiative drives positive change, honoring M. Saint Laurent lifelong bond with the region. While Morocco once provided a vibrant contrast to the couturier's Parisian life, today it serves as a critical source of botanicals for the brand's iconic products, empowering a local female-led collective through employment and education. For over a decade, it has fueled innovation by transforming the land into a thriving source of ingredients.
ABUSE IS NOT LOVE
Through the global initiative Abuse Is Not Love, YSL Beauty is dedicated to fighting intimate partner violence (IPV). With 1 in 3 women experiencing IPV in their lifetime - whether sexual, physical, psychological, or financial - this program drives change by educating individuals on the nine warning signs of abuse.
Currently active in more than 25 markets, Abuse Is Not Love aims to educate 2 million people globally by 2030. The initiative is built on four key pillars: supporting local non-profit organizations, educating YSL Beauty teams worldwide, contributing to thought leadership through academic research, and executing wide-scale awareness campaigns.
