L’ORÉAL GROUPE SETS SAIL WITH SPONSORSHIP OF K-CHALLENGE, INCLUDING FRANCE SAILGP TEAM

Signs three-year partnership in support of mixed-gender French sailing team, with inaugural race on 15-16 March in Los Angeles 

Clichy, 15 March 2025 –  L’Oréal Groupe has signed an agreement to become an official sponsor of K-Challenge, a sport-tech company, in support of the French sailing team competing in the ‘most exciting racing on water’ – the SailGP championship. The three-year partnership builds on the Groupe’s earlier sponsorship of the French challenger in the 37th America’s Cup, including the team who competed in the first-ever Women’s America’s Cup. SailGP presents a fresh opportunity to support many of the same women, men and youth sailors and engineers, as well as new recruits, who will compete for a chance to win the Grand Final of the 2025 SailGP season and its 2 million dollars of prize money. The partnership with K-Challenge will also support the youth and women’s teams in racing events beyond SailGP, expanding the Groupe’s commitment.

The 13-race SailGP Championship kicked off in Dubai on 23-24 November 2024 and culminates in Abu Dhabi on 29-30 November 2025. Each national team sails identical, F50 catamarans, capable of speeds of up to 60mph, in a close-to-shore, high-speed, high tech sailing competition.

“We are excited to partner with K-Challenge and continue our enthusiastic support of the French sailing team in their pursuit of international sporting excellence,” said Nicolas Hieronimus, Chief Executive Officer, L’Oréal Groupe. “L’Oréal has always supported the ambitions of women and youth all over the world: with the 2024 America’s Cup and now, SailGP, we are championing them in the advanced sporting arena, while promoting our shared values of innovation and sustainability.”

“This level of sailing is a demanding feat, requiring intensive training, flawlessly orchestrated teamwork, the most advanced innovation, and a commitment to sustainability,” said Christophe Babule, Chief Financial Officer, L’Oréal Groupe. “We are delighted to accompany the French team in this exciting competition, as they continue to evolve into world-class sportswomen and men.”

Stephan Kandler, co-CEO, K-Challenge: “The continued and renewed support of L'Oréal Groupe is a great source of pride for K-Challenge. It enables us to strengthen our team on the SailGP championship and to dedicate resources to training and excellence for young people and women in our sport. Our ambition is to bring together the greatest brands and personalities, symbols of French excellence, to win the greatest sailing trophies.  Welcome to one of France's most iconic companies!”

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For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.

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About the France SailGP Team
France is one of the six original SailGP teams. Since Season 2, the team has been led by driver Quentin Delapierre, who has gathered around him a handful of highly-experienced athletes. ‘Les Bleus’ are renowned for their spectacular starts and performances in extreme and windy conditions. They hold the SailGP race speed record with a top speed of 99.94 km/h achieved in Saint-Tropez during season 3. The team is operated by K-Challenge - the first sport-tech gathering of the best French experts in international sailing - and its co-CEOs Bruno Dubois and Stephan Kandler. 

About K-Challenge
K-Challenge, founded in 2001 by Stephan Kandler and joined by Bruno Dubois in 2021, is the world's leading Sports-Tech team, bringing together the best French sportsmen and women, engineers, technicians and experts to take part in the biggest high-tech international sailing competitions and also to develop technologies for decarbonisation mobilities.
More information: www.k-challenge.fr


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