SINGAPORE — Mr Ibnur Rashad had been figuring out how to build a chinampa — also known as a "floating island", a Mexican farming technique that allows plants to grow in shallow waters — when an encounter with a woman carrying recycled water bottles gave him his eureka moment. The lady had asked him if there was a recycling bin around as she wanted to recycle the bottles. “That’s when I thought: Aha! Why not just make these islands float with recycled water bottles?” said Mr Ibnur, the founder of Ground-Up Innovation Labs for Development — a consultancy that helps companies find sustainable solutions.

L'Oréal X Minds Sustainability Week Collaboration